The Kinght And Chivalry According To William Barber :: essays research papers

Richard Barber first published The Knight and Chivalry in 1970. At the time, not a whole lot had been written on the subject of chivalry. Thus, Barber can be viewed is sort of an original scholarly writer on this subject matter. His work is extensive. In this particular book he covers the following concepts: the transition of the Knight from mounted warrior, chivalry and literature, chivalry in the field, chivalry in religion, and finally, chivalry in the state. All five parts present pages of rich text. However, I will be dealing specifically on the concept of chivalry and literature. My reason is this: to the reading it was done in MDVL 145, heroes and villains, I am more inclined to look at the author’s own ideas in relation to other literature circa the 12th century, in a critical manner. Thus the purpose. I already mentioned that the book carries a wide spectrum of ideas in continent. In dealing with the book as another piece of useful text, is important to look at the detail of the Barber puts into the subjects that he's addressing. In this, the important aspects are covered. He doesn't bore the reader with over detailing and repetition subject matter. However, at the same time the reader never feel like something was left out, or a confusion about the important links between literature and chivalry. The detail is lined with eloquence. One on the subject of chivalry, Barber wrote, "the ideals of chivalry appealed to the motions, and the forest best in a Gothic and romantic climate; neoclassicism appeals to reason and to the sense of order." In such a wide range of book, and make things difficult for the reader to distinguish such variations in concept, rained, and period of time. I think this is why Barber begins the book by setting a foundation no idea of what Knight and is, and what exactly represents. In doing so, of course, [the author] establishes a great deal of history post the era of chivalry in Knight said. So much insight is given in most all aspects of chivalry. What I find especially interesting is the detail painting of the tournament as a chivalric occasion. Though this book contains a rather large spectrum of conceptual range, the focus is kept on the ideal of chivalry. While Barber covers content of the specifics, he also has involved other means of informing the reader in order to enforce the points that he makes.

Global Marketing

Introduction and Company Background Tesco PLC is the largest British retailer in terms of both global sales and domestic market share with profits that exceed ? 3 billion. Currently, the company is the third largest after Wal-Mart and Carrefour in terms of revenue but only second to Wal-Mart in terms of profits. The company has diversified its market target into clothing, food, financial services, drink, home, car insurance, telecoms and health. Jack Cohen founded Tesco PLC in 1919 in East London and the company has grown over the years and now has a 30.9% market share in the United Kingdom which makes it the largest retailer in the UK (Applegate & Johnsen, 2007, p. 128). The core business of the company is large format food stores and other convenience items. It operates under four banners namely, Extra, Superstore, Metro and Express. This report analyses the critical marketing issues that is facing Tesco PLC. It will explore the global marketing strategies being pursued by the company and attempt to draw comparisons between its approach and appropriate theoretical concepts and models. The study will also evaluate whether the model being used by the company is still relevant in the current marketing practice or not. The study will rely on the following methodology in the analysis.External environmental analysisTesco Plc operates in an industry that is dominated by two other companies in the global business environment. Its main competitors are Wal-Mart and Carrefour who have a huge base of loyal customers. The external environment will be analysed using the STEEPLED model in order to assess the ethics and demographic factors in the analysis.Political FactorsTesco Plc now operates in Europe, Asia and North America and as such its performance is a function of legislative and political conditions of all the countries it operates in including the European Union. The company is affected by employment legislations as most governments encourage retailers to provide mixed job opportunities from low pay ing unskilled to the well paying high skilled jobs (McLoughlin & Aaker 2010, p. 53). The operations of the company are therefore highly sensitive to the political environment. For instance in Malaysia the government passed legislations that limit the number of stores the company can operate in the country. Tesco Plc employs the local people especially at the lower and middle management levels, pays taxes and complies with the local laws to ensure that its operations are not hindered by such factors.Economic FactorsThe economic factors affect the costs, demand, prices and profits of Tesco Plc. High unemployment levels and difficult economic times reduces the ability of households to purchase products and as such affects the demand required for the company to produce such goods (Pradhan 2009, p. 88). The company cannot control such external factors but they have profound impacts on its performance and the marketing mix. It is still highly depended on its core business in the United Ki ngdom and as such any economic slowdowns in the country can grossly affect it because it is exposed to the risks of market concentration. It is for this reason that the company is focused on growing its presence in the international market in order to raise its revenue base.Socio-Cultural FactorsThe British customers have increasingly developed more preference for one stop bulk shopping because of a variety of social changes. Tesco Plc has therefore increased the amount of non-food items in its stores so as to be able to take advantage of the opportunity. The company also offers a wide range of products that cater for the different diverse needs of people of the customers. Attitudes, beliefs and social conditioning often determine the type of goods and services demanded by the consumers (Richter 2012, p. 61). Additionally, the consumers are increasingly becoming aware of their health issues which change their attitudes towards food. Tesco Plc has had to adopt its marketing mix in or der to accommodate the increased demand for organic products. It was also the first to allow customers to make payments using cheques and cash at the checkout.DemographicsThe demographic changes in the UK population like aging population and more female workers mean that there is a decline in home meal preparation in the country. The company has increased food supply in its stores in order to satisfy the needs of such customers. The same approach is replicated in its international stores as it provides the local foods like whale meat in Japan and other foods in Malaysia and South Korea (Cunningham & Harney 2012, p. 90).Technological FactorsMany products of the company have of the company have been influenced by technology. Technology is therefore a major macro environmental factor that benefits both the company and the customers (Baines et al 2013, p. 77). The customers are satisfied through more personalised and convenient shopping while the company benefits through the development of an efficient supply chain.Environmental FactorsCompanies are currently facing increased pressure to acknowledge their responsibility to the society. The companies are required to operate in a way that benefits the society (Bradley 2005, p. 33). Tesco has been accused of selling genetically modified foods to children. The focus of the corporate social responsibility of the company is to comply with regulations and its corporate governance policy.Legal FactorsTesco Plc is required to comply with the different policies and legislations of the countries in which it has operations. For example in Malaysia it faced restrictions that limit its expansion in the country. The company has lowered the prices of some goods to comply with the pricing policies of different countries in which it has business operations. Internal Environmental AnalysisAlthough Tesco PLC has operations in different countries across the world, its core operations are in the United Kingdom which accounts for over 6 0% of its sales. This study will use different theoretical models in analysing the external environment of the company. The company continuously upgrades its ordering system, in- store processes and vendor list to improve the efficiency of its operations. It uses information technology to maintain its low priced leadership approach to supply chain management. The EPRG framework will be used to analyse Tesco PLC foreign marketing involvement. The company has to re-orient itself and align its operations to fit into the different levels of operational activities that a particular market segment requires. The EPRG framework assesses four types of orientation of a firm towards foreign marketing. It is very useful in helping companies asses and determine their operational strategies as it relates closely to the marketing mix. The strategies chosen by the company for each variable determines its overall operational strategy. The table below shows the EPRG analysis and marketing mix of Tes co PLC.ProductThe products of Tesco PLC are a mix of ethnocentric and regiocentric. The products that the company sells do not fit into all its market segments. Instead it sells products that are suitable for the respective regions in order to maximise sales (Thoenig & Waldman 2007, p. 111). The international expansion of the company takes into account the different tastes of the respective market segments. For instance it devoted a very big attention to the needs of the customers while venturing into the central European market as is reflected in the product line (Glowik & Smyczek 2011, p. 117). In the Czech Republic the company concentrated on providing the Czech products through retail shops. The same goes to China where the local consumers prefer buying live fish and turtles and other instant noodles unlike in the European market. Tesco PLC had to provide these products to the Chinese market in order to attract the Chinese customers. The other example is in Thailand where the co mpany had to adapt to the shopping habits of the Thai customers by introducing the fresh market hall to serve the interests of these customers who spent a huge proportion of their income on fresh foods. These new adjustments were introduced by the company to help it penetrate the new markets because some of these provisions are not available in its operations in the United Kingdom. The website of the company is also translated into the languages of the specific market segments to ensure that the prospective and existent customers get the latest information on the products on sale and offers if any. The other aspects of the company like online marketing and sales are consistently available in all the market segments.PromotionTesco PLC uses a mixture of both ethnocentric and polycentric promotional strategy. Although most of its promotional activities are those used in the United Kingdom, it also utilises the needs and characteristics of the particular market in formulating its promot ional strategies (Humby et al 2008, p.68). For example Tesco PLC implemented a strong plan for addressing parts of its offer to the customers in Thailand. The measures included remerchandising of its clubpack range of bulk products. It particularly targeted the small traders who shop regularly with the company. Another example is Poland where the company is launching a turnaround plan to improve its presentation of fresh food and is even introducing new concepts like bistro dining in order to differentiate itself from competition (Gunn 2009, p. 139). These plans are in some ways similar to the build better Tesco strategy being used in the United Kingdom but are a little adjusted to best serve the interests of the local market.PriceTesco PLC pursues a predominantly polycentric pricing approach in its international markets. The company attempts to organise its marketing activities based on the specific countries of operation (Humby et al 2008, p. 198). It treats each country different ly and formulates strategies that suit the specific local needs of the consumers. As such the prices of its products vary across different market segments depending on demand, income levels and demographics. For instance having had a difficult time in Ireland, the company launched pricing initiatives aimed at combating discounters and counter the lower prices offered by its competitors. The company reduced the prices in the stores particularly those close to the Irish border and has plans of extending the same to the rest of its stores in the country in the long run. The same low pricing strategy was also used by the company in Malaysia in order to attract more customers. In the other markets like England and Poland the prices are a little higher because they are sustainable for those market segments. In essence, Tesco PLC tries to ensure that the products and their prices fit into the demands of that particular market segment in question.PeopleThe management orientation of Tesco P LC has elements of both geocentric and polycentric influence. The global expansion of the company has been accompanied by teams that focus on both global and local markets. Its international expansion strategy has mainly been through joint ventures with the local partner firms in order to be sensitive to the needs of the local markets (Maynard 2013, p. 33). The company retains the employees of the partnering firms and continues with the approach of employing the local people because they are well placed to serve the needs of the local consumers. These local personnel are maintained by the company especially in the middle and low management positions because they are better placed to serve the needs of the local market than the foreign expatriates.Place and ProcessThe process of Tesco PLC is a mix of polycentric and geocentric. The company has adopted a global approach in some of its operations as it has designed its value chain in a manner that ensures that it minimises its operati onal costs. For instance when it came apparent that it was critical to reduce the prices of products in its stores in Ireland, Tesco PLC decided to drop its suppliers in the country in preference for favourable ones elsewhere. The management of the company has established its distribution channels to facilitate the movement of its products across the different regional and national markets (Zentes et al 2011, p.173). The process of the company also has some elements of polycentric approach because it uses some strategies based on particular countries. For instance in Asia it treats all the countries differently based their product demands are different making it impossible for the company to use the geocentric approach.As such it acquires the products from the local suppliers and uses local marketing channels for serving the needs of that particular market segment. The polycentric approach has helped the company penetrate into difficult markets like Malaysia, China and South Korea as these countries have significant political, economic and cultural differences with the United Kingdom (Zentes et al 2011, p. 45). The products of the company are sold in its stores which it rents in the major malls and shopping centres whenever it finds space or builds its own stores in cases where that is the best option for the market segment. The place can be said to be polycentric because the products are mostly in the big cities where there are many consumers with the ability to buy its products. The polycentric approach enables the company to strategically position itself in the markets in order to reach as many customers as possible.Proactive Market ResearchThe uses a polycentric approach in research and new product development because the needs of its customers in the different market segments are very diverse. In addition to this, some market segments like the American market have big industrial players like Wal-Mart who have a large base of loyal customers making it di fficult to venture into such markets with an ethnocentric approach.Proliferation of the BrandThe products of the company are standardised around the world to ensure that they are distinct and meet the required company standards.TOWS ANALYSIS of Tesco PlcThe TOWS analysis will be used to analyse both the internal and external factors in order to provide a holistic view of the position and direction of the company. The figure below shows a combination of the TOWS analysis that combines the DEEPLETERS analysis with the competitive advantages and EPRG model. INTERNAL STRENGTHS O Strong global brand and high brand exposure O Strong core UK market O Strong and stable growth in Asia O Financially sound O Variety of products to appeal to different consumersINTERNAL WEAKNESES OEthnocentric reliance on the UK market OStagnant or negative sales in some developed countries OHigh price elasticity due to competition and low costs of customers switching to other brands and loyalty OResistance to large firms in some countries EXTERNAL OPPORTUNITIES SO OContinue entering appropriate markets across the globe OContinue building on cost efficient pricing to attract more customers OGo into new markets and buy local retailers to gain market shareWO OExplore ways of reducing their operational costs in order to reduce prices for the consumers OIncrease the efficiency of its business process and supply chain OCapitalise on the opportunities present in the developing world by opening more stores there EXTERNAL THREATS OIncreased competition from other well established brands OPolitical and legal opposition against expansion in some economies OContracting consumer expenditures in Europe that reduce the demand for the non-basic goods OEconomic reforms may threaten multinationals like the finances and operations of Tesco Plc ST ORemain ahead of its competitors in terms of research and innovation in order to give the customers what they want OContribute to the society in which it operates to limit the political and legal barriers that inhibit its growthWT OIncrease the awareness of the brand through advertisement OWithdraw from the markets that are not performing well and use the funds to support other operations of the company The above analysis reveals that the company is on the right path as it has enacted mechanisms that will help it capitalise on its strengths and address its weaknesses. For instance the company has closed some of its international businesses that are not performing well like in the United States to reduce on loses. The company has also increased its operations in China and is focused in strengthening its presence in the emerging economies in Asia. Additionally, it is employing more local people and complying with the local regulations to reduce opposition against its operations in some economies.Opportunity IdentificationAnalysis of opportunity identification will be done using the BCG Matrix. The Boston Consulting Group Matrix (BCG) is important in analysing how companies allocate resources (Maynard 2013, p.81). The matrix splits the products of the company into four categories that determine how much money the company should invest in them. The categories are as follows: Cash cows should be used by the company for profits as much as possible Stars should receive investments so that they become the next cash cows Dogs have low share of market growth and should be sold as they depress the performance of the company Question marks have low share of high growth market and have the potential of becoming stars or dogs. The high street shops of the company are the cash cows. Tesco Plc has approximately 30% of market share in this division although the growth of the division has been very slow. The online operations of the company are the stars. The company is the largest online grocer in the United Kingdom. Tesco Plc should make more investments in this sector to improve its online offering because e-commerce is growing rapidly. The question marks of the company include video on demand service and blinkbox which face high competition from the big industrial players. The company should decide on the appropriate level of investments needed for turning this division into star. The Fresh and Easy operation in the United States was a dog and that is why the company decided to pull out of the country.Positioning/ targetingThe targeting strategy of Tesco Plc includes people of all ages and it offers a wide range of products to meet the demands of the customers. The company focuses on the specifications of products that are close to those of the rival companies in order to try and win customers from such companies. For instance it offers fresh and unreserved goods because people spend more money buying fresh products. In addition to product specifications, the company also prices its products fairly to attract more customers because households are very sensitive to price. Conclusion The findings of this study reveal that the strategies being pursued by Tesco Plc in its international expansion are in line with strategic models. The company identifies the opportunities present in the business environment and then devises the strategies for exploiting them. It has also adopted entry strategies like joint ventures and acquisitions for expanding into the international market. Such approach has helped the company expand its distribution network and win over the local markets by giving the customers a local approach. The company has also closed down the international businesses that are not doing well in the United States and Japan to reduce on loses and help it focus on other profitable markets. The company must continue to exploit the potential emerging markets and also looks for mechanisms of outdoing its major competitors. References Applegate, E., & Johnsen, A. (2007). Cases in advertising and marketing management: Real situations for tomorrow’s managers. Lanham: Rowman & Littlefield Baines, P., Fill, C., & Page, K. (2013). Essentials of marketing. Oxford: Oxford University Press. Bradley, F. (2005). International marketing strategy. New York: FT/Prentice Hall. Cunningham, J., & Harney, B. (2012). Strategy & strategists. Oxford: Oxford University Press. Glowik, M., & Smyczek, S. (2011). International marketing management: Strategies, concepts and cases in Europe. Mu?nchen: Oldenbourg. Gunn, M. (2009). Trading regime analysis: The probability of volatility. Chichester, England: Wiley. Humby, C., Hunt, T., & Phillips, T. (2008). Scoring Points: How Tesco Continues to Win Customer Loyalty. London: Kogan Page. Maynard, J. (2013). Financial accounting, reporting, and analysis. Oxford: Oxford university press McLoughlin, D., & Aaker, D. A. (2010). Strategic market management: Global perspectives. Hoboken, N.J: Wiley. Pradhan, S. (2009). Retailing management: Text and cases. New Delhi, India: Tata Mcgraw-Hill Education Pvt. Ltd. Richter, T. (2012). International marketing mix management: Theoretical framework, contingency factors and empirical findings from world-markets. Berlin: Logos. Thoenig, J.-C., & Waldman, C. (2007). The marking enterprise: Business success and societal embedding. Basingstoke [England: Palgrave Macmillan. Zentes, J., Morschett, D., & Schramm-Klein, H. (2011). Strategic retail management: Text and international cases. Wiesbaden: Gabler. Appendix Ethnocentric Polycentric Regiocentric Geocentric EthnocentricProliferation of the Brand Promotionproduct Polycentric Price / place/ Proactive Market Research Regiocentric Geocentric People / process Global Marketing Fairmont Hotels and Resorts (Fairmont) is operating and competing in the hospitality industry, which has been affected vastly by the impact of global financial crisis, terrorist attacks, globalisation of the hospitality and tourism industry, the uncertainty surrounding the sovereign dept of some countries in EU, development of emerging markets, the rapid dissemination of global lifestyles and other economic and political uncertainties in the past few years.Fairmont is also affected by technological innovation as well as other broad macro environmental trends. This essay will examine the most recent trends of global macro environmental factors that are likely to have the most significant impact on the hospitality industry and more precisely on Fairmont Hotels and Resorts. First a brief overview of the Fairmont and its position in a current international hospitality market will be given. After this the nature and impact of global macro environmental variables will be explored. Company history Fairmont Hotels and Resorts (Fairmont) is the largest of the brands in the Fairmont Raffles Hotels International group and by combing three distinct brands: the Raffles, Swissotel and Fairmont portfolios and has become a truly global hotel company with 91 hotels worldwide. More than 65 hotels of Fairmont in Canada, United States, Europe, Asia, Middle East and Africa, and Mexio, Carribean and Bermuda, sit between the upper scale and luxury travel market. They also have one of the largest collections of storied properties in the world with well known addresses in the portfolio including The Savoy in London, the Fairmont Banff Springs, and New York’s The Plaza. The average age of the guest is 47, down about 8 years in the last decade. Fairmont hotels target diverse market segments, for example Fairmont’s clientele has been split almost evenly between group (above 45%) and transient business (around 55%), and almost evenly between leisure and usiness travellers. However, their core customer is the luxury mid-aged traveller. Fairmont hotels are one-of-a-kind properties where sophisticated travellers can discover culturally rich experiences that are authentic to the destination. Situated in some of the most exclusive and pristine areas in the world, Fairmont is committed to responsible tourism and is an industry leader in sustainable hotel management with its award-winning Green Partnership program. What are global macro environmental variables? As Doole and Lowe (2008) state: â€Å"The environments in which international companies must operate is typically characterised by uncertainty and change – factors which, taken together, increase the element of risk for international marketing managers†. As many authors argue the global macro environmental factors are something beyond the companies influence, and must be treated as non-controllable variables. The five major global macro environmental factors, as denoted by Lancaster et al. (2002), Kotler et al. 2005) and Reid and Bojanic (2010) among the other authors, marketing managers often examine and which affect all organisation are: demographic, economic, political/legal, socio-cultural and technological factors. However, Lancaster et al. (2002) suggest if businesses are able to identify and react to these factors quickly enough they would be able to be part of changes occurring and take market leading position instead of being forced into market followers position or worst case being unable to prosper and survive as an international business in the global competition. Yet the macro environmental variables as suggested by mainstream theorists (Lancaster et al. 2002, Kotler et al. 2005, Doole and Lowe 2008, Kotabe and Helsen 2008, Palmer 2008, Reid and Bojanic 2010) needs to be managed through marketing planning process; threats must be minimised and opportunities maximised. For Fairmont, as an international hotel the issue to keep in mind is that hospitality industry is in a â€Å"fast moving environment† as well as their product they sell is perishable when considering changes in marketing strategy or tactics. Thus they face more complex and changing environments where they operate and compete than other industries. In order to survive and prosper, the essential is to take account of, and adapt to, fast changing environmental conditions. To see and take advantage of marketing opportunities while at the same time anticipating any threats to their business. By indentifying environmental trends soon enough, management should be able, at least in part, to anticipate where such trends are leading and what future conditions are likely to result from such changes. (Lancaster et al. 2002, Palmer 2008). Explain how changes in the socio-cultural environment affect marketing decisions The UK population will rebalance by 2015 – families will be the most prevalent group, and the retired will have increased in number fastest. One-person households are set to increase fastest into 2015, following the trend witnessed into 2010. Emerging markets where social exposure and status are important along with the rising income and relatively wealthy middle class. Mainly affect young people who have an above average need for social acceptance, and international travellers, who are exposed to multicultural values. Fairmont target market age group younger than used to be †¦. Embracing social media is a key way to reach customers. â€Å"We could never have predicted the explosion of social media,† Laboy said. And yes, â€Å"you can have meaningful customer engagement via Twitter. † Hoteliers need to consider mobile tagging as a way to offer promotions to customers, he said. †¢Ethical challenges and the Green movement On one hand provides opportunities to connect to customers and employees. On the other hand Western consumers choosing brands look for reassurance that the product has been produced in what they see as a socially responsible manner. On the basis of ensuring products and ingredients came from authentic source of supply which did not leave to the destruction of the environment and that they are free from child slavery and that the people that make them are able to earn a proper living wage. Consumers globally are becoming better informed through better education and faster and more effective communication. Now firms are increasingly expected to ensure that their behavior is ethical and in the interests of the global community which makes up their market. However, international marketing executives operating across cultures will find themselves facing moral and ethical dilemmas on a daily basis on a wide range of issues. Some of those currently receiving particular attention are bribery and corruption, counterfeiting and piracy. Explain how changes in the economic environments affect marketing decisions The international hotel industry has shown signs of recovery in the first half of 2010 according to the bi-annual hotel survey conducted by Hogg Robinson Group (HRG). HRG’s interim survey is based on a combination of industry intelligence, actual room nights booked and rates paid by its UK clients during January to June 2010 compared to the same period in 2009. Globally, the hotel industry has shown signs of recovery in the first half of 2010 when compared to the same period in 2009. Although the survey reveals a fragmented global picture, the hotel market in Europe and the US appears to be stabilising, as rates are either flat or only marginally down. The emerging market economies of India and China have shown strong upturns in growth over the last six months. Year-on-year economic growth in Q2 2010 was 7. 9% and 10. 3% in India and China respectively and the resurgence in economic activity has helped to prop up room rates. Growth in both economies will begin to ease over the next year as central banks begin to raise interest rates to address inflationary pressures. In contrast though, the Middle East region recorded the highest rate decrease, with double digit falls in the UAE, Bahrain, Qatar and Oman. Many western economies are coming to terms with the budget cuts necessary to reduce sovereign debt levels which will inevitably soften room rate growth. Dynamic emerging economies have less need to take fiscal austerity measures in the current climate and we expect growth to be higher as a result. However, the survey shows that emerging economies have not, as of yet, fully recovered from the effects of the global economic downturn. In the UK, growth prospects are buoyed by a weak sterling which continues to support tourism and leisure travel. In addition, the ongoing recovery of the banking and finance sector will contribute to corporate demand for rooms. There are, however, significant downside risks to growth in the market emerging from future cuts in public spending Belfast and Beijing both suffer from an oversupply of hotels, the latter having experienced massive investment in recent years from major players keen to build a presence in this emerging market. Bangalore, a city reliant on business travel associated with the IT industry and call centres, is a classic example of a market ‘popping’ as it has seen rates fall as a result of a drop in demand due to the global recession coupled with significant new hotel openings which have led to a current oversupply of rooms. Services apartments have grown in popularity and some of the IT industry has relocated to other areas in India. The 5 star market achieved a marginal increase of 1%. Whilst there has undoubtedly been a trend for corporates to turn to the 4 and even 3 star sectors in the current climate, hoteliers in this sector have held out for rates at the expense of lower occupancy levels, conscious that any significant rate reduction has an adverse effect on service levels as costs are brought in line, resulting in damage to a hotel’s reputation for quality and standards. Reflecting the need for cost reduction, clients are downgrading between the star ratings as well as continually reviewing their programmes and renegotiating rates where possible. In the 3 and 4 star markets average rates have decreased as suppliers strive to maintain their share of the corporate market. We continue to believe that budget options are not always the cheapest option when the add-on costs are taken into account. Mintel The UK officially exited recession in the fourth quarter of 2009. GDP rose 0. 4%, subsequently increasing 0. % in the first quarter of 2010 then 1. 1% in the second quarter. While fears of a ‘double dip’ recession have eased somewhat, consumer confidence has remained weak as Britain has entered an ‘age of austerity’. Economic growth in Europe remains weak relative to other regions; Euro zone GDP grew year/on/year by 0. 6% in Q1 2010, compared to growth on 1. 2% in Japan and 2. 7% in the US over the same period (Hogg Robinson Group 2010). Global hotel sales are expected to increase 30-40% in 2011, according to hotel investment services company Jones Lang LaSalle Hotels. 009 was characterised by frozen liquidity, stalled transactions and drops in hotel performance and values globally, this year signalled a dramatic improvement, with more opportunities for buyers. The number of hotel sales is forecast to continue to rise substantially in 2011, reaching a value of $28 billion (? 18 billion) to $30 billion (? 19. 3 billion). ASPAC has seen strong growth this year. However, overbuilding in Abu Dhabi and Dubai are dragging down levels in the Middle East and Africa. Every region except ASPAC saw a rise in September, but a dip in October. ASPAC remained strong in October. ASPAC is one of White’s bright spots. She sees that market growing by 10-12% in 2011. Other areas showing strong growth this year are Sao Paulo, Mexico City and Rio de Janeiro. She sees occupancy will increase by 3-5 %, ADR by 4-5% and overall RevPAR by 6-9%. Looking at specific RevPARs, ASPAC will increase 10-14%; Europe, 7-9%; the Americas, 6-9%; and the Middle East and Asia, 3-6%. VAT Emerging markets Fairmont regional growth is driven by Middle East markets such as the UAE, Egypt and increasingly Saudi Arabia, as well as growing numbers of Gulf travelers that stay at its properties in the United States, Europe and Asia. The Middle East, despite being impacted by the global downturn, still shows resilience over the past year with revenue dropping less than other regions, industry figures showed. Saudi Arabia has a large critical mass, huge influx of travelers, the built in demand drivers, and it helps us support our partnerships with our shareholders. It is the world’s top oil exporter, is developing its tourism sector to lower dependence on oil and hosts an estimated 10 million Muslim pilgrims every year. The 14 planned hotels will be all under the Fairmont brand. Fairmont is likely to also add hotels in Qatar, the world’s top exporter of liquefied natural gas, whose economy is booming and hosting World Cup in 12 years time†¦(Walid 2010) Explain how changes in the political/legal environments affect marketing decisions Identify the major trends in the firm’s technological environments Broadband penetration continues to increase, even amongst the groups already most likely to have access. 200 mph train from London to Frankfurt arriving in 2013 + opening new markets bringing closer international trade†¦ In a world moving more and more towards globalization, hotel organizations ill need to communicate more quickly, operate more productively, offer their employees greater opportunity and deliver their customers enhanced benefits. Those companies that address these issues today will be better prepared for the global marketplace of tomorrow. Conclusion Fairmont competes in the strongly competitive hotel and lodging industry, focusing on the first class and luxury segments of the markets. Fairmont is impacted by change in the overall travel, tourism and hospitality industries as well as broader macro-environmental trends.Bibliography http://www.amadeus.com/amadeus/goldrush2020.html http://www.arabianbusiness.com/ fairmont-sees-14-more-hotels-in-mideast-by-2014-184514.html

Economic Incentives Essay - 617 Words

Discussion Board Forum 1 Topic: Economic incentives Then discuss your topic in an original thread by 11:59 p.m. (ET) on Friday, and reply to at least 2 classmates threads by 11:59 p.m. (ET) on Monday. Be sure to include the following: * In the first paragraph, discuss the relevant economic theory of your topic (your textbook is a good source for this paragraph). * In the second, you must include outside research to corroborate your thread (from the Liberty University Online Library or elsewhere). * In the third, cite and discuss a real-world example of your topic. * In the fourth, integrate biblical insights into your Discussion Board posts. Economic incentives are used to influence a person. The postulate†¦show more content†¦Incentives are seen everywhere in daily life and they appear in a variety of ways. Whether a person is making a choice between what to eat for lunch or when to go to bed, they are being influence by incentives. For example, images of an appealing lunch meal in a TV commercial may make someone choose Subway over Mcdonalds. However, the same thought process can motivate someone to prefer a meal at McDonalds because of the company’s constant promotion of their â€Å"dollar menu† (Mcdonalds, 2013). Either of these incentives can appeal to a person, depending on what they are motivated by, in this case, either health or money. The Bible is full of different forms of incentives. Some people can skim the Bible and note its major incentive; the opportunity for eternal life. However a deeper knowledge of what God says shows many more incentives. Other incentives are exemplified in the Bible: believers have faith which gives them peace (Romans 5:1), faith leads to loving the Creator and experiencing His love (Psalms 85:10), and the knowledge of right and wrong gives an opportunity for forgiveness (Acts 2:38). All of these reasons for believing the Bible, along with many more, can motivate a person to choose that specific approach to life. In its essence, an incentive is a deliberate proposal calculated to make a person choose a certain action. Thus, the reason why incentives are so popular in society is because everything andShow MoreRelatedEconomic Incentives : Effect Of Social Disapproval1244 Words   |  5 Pagescitet{carpenter2006mutual} following similar work by citet{gachter2000cooperation}, provide empirical evidence that economic incentives can reinforce the effect of social disapproval. Both the mentioned papers consider groups of people ranging from five to ten. Each group plays ten rounds, and are then moved to a different group after each round in the `strangers treatment. There are three stages to each round, firstly they must contribute, secondly the contributions are made public and finallyRead MoreRelationship Between Culture And Economic Incentives933 Words   |  4 Pagesand economic incentives, not a set primacy of one over the other. Change should ideally be explained by a synthesis in which bo th culture and economic incentives are taken into account. It is not only about stating that there is a relationship but also about analysing how that relationship works in terms of mechanisms. section{Synthesis in an Ontologically Divided Field?} In this section, I will develop the scope for synthesis regarding culture and economic incentives in a political economic analysisRead MoreEssay about Local Economic Development Incentives in the US1460 Words   |  6 PagesLocal Economic Development Incentives in the US 1. Description of the Issue Local economic development incentives constitute essential aspects of urban development economic policies. Such incentives are meant to enhance the development of cities that are considered underdeveloped. The enticements assume different forms. However, the common ones are the policies for providing tax incentives together with improvement of infrastructure (Anderson and Wassmer ‘Bidding for Business 82). Government providesRead MoreEconomic Incentive Policy1156 Words   |  5 PagesReview of North Carolinas Economic Incentive Policy North Carolina ranks its counties in three tiers starting with the most stressed at tier one to the least at tier three. The tier system is helpful in the incentive programs that are geared towards enhancing economic activities in less developed areas. Development initiatives by the state have evolved to be a complex mixture of programs that have diverse structures and goals. 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While paying students who passed AP exams did increase over all successRead MoreTax Incentives in South Africa to Increase Student Enrollment and Promote Economic Growth777 Words   |  3 Pagesa tax on domestically produced luxury goods and imposing a higher tax on imported luxury goods will benefit our local producers since it will be to expensive to purchase an imported luxury good. This will support local producers and will increase economic growth. There will be in an increase in demand for locally produced luxury goods and this will create a larger mar ket which will create jobs and decrease the unemployment rate. If we look at the car industry for example , the Automotive ProductionRead MoreThesis Of Freakonomics1352 Words   |  6 Pagesauthor Steven Levitt studied economics at Harvard University and MIT. He is primarily known for his work in the field of crime. The title Freakonomics means a study of economics based on the principles of incentives. The title is related to the book since he emphasizes how incentives drive and affect people’s actions. Although this book does not have a single theme, the main focus of the book is a new way of interpreting the world using economic tools. He explores incentives, information asymmetry, conventionalRead MoreAflac Inc. ‚Äà ¬ Reward and Performance Practices1439 Words   |  6 PagesAmerica. Aflac’s reward structure is considered a performance base structure that focuses on recognizing and rewarding their employees. Rewards are given based off of individual pe rformances, team performances, and organizational performances. The incentives that AFLAC offers are both monetary rewards as well as non-monetary rewards each with a list of opportunities for employees to take advantage of. AFLAC believes in always motivating its employees to achieve their goals on a daily, weekly, and monthlyRead MorePeriraden Case Study922 Words   |  4 PagesUsing Ownership Incentives in China Case Overview PeriRaden is a California-based company, launched by Roy Weber - CEO, that specializes in mobile technology. They are focused on expanding their business into foreign countries, specifically China, and are faced with the challenge of introducing the employee ownership culture of the Silicon Valley to their target workforce in China. Although, ownership incentives have proven to be very Successful in the US, there are several reasons why itRead MoreEssay on Compensation and Benefits Strategy1040 Words   |  5 PagesAustin, Texas, hired Atwood and Allen Consulting (AAC) to conduct a market evaluation and provide recommendations for the following: a position in the market, a compensation structure, a total compensation and benefits strategy, and performance incentives and merit-based pay to recognize and engage employees. This will help to identify applicable laws related to pay and benefits. This paper includes citations from one peer-reviewed book, three government websites, four c ommercial websites, and one

Essay on Book Summary of the Bible Among the Myths

Introduction Author John N. Oswalt begins The Bible Among the Myths: Unique Revelation or Just Ancient Literature? with a concise and well-written introduction that whets the reader’s appetite, compelling one to continue reading. He begins by informing the reader that his novel has been in the works dating all of the way back to the 1960s, when he attended the Asbury Theological Seminary. Oswalt quickly points out that one of the main points that the book will focus on is determining if â€Å"the religion of the Old Testament [is] essentially similar to, or essentially different from, the religions of its neighbors.†1 Oswalt is swift to acknowledge a major difference between the Old Testament and the religions of the Israelites Near†¦show more content†¦Is it Appropriate to Classify the Bible as Myth? In this particular section, Oswalt begins by arguing that you cannot rationalize calling the Bible a myth until you have a clear definition of the word â€Å" myth.† He continues by pointing out how difficult it is to actually define what a â€Å"myth† is. Oswalt emphasizes that â€Å"Rogerson goes so far as to say that there are so many differences in opinion on the subject that no one definition is possible.†4 The definitions for the word â€Å"myth† can be divided into two distinct categories: historical-philosophical and the phenomenological, or descriptive. Regardless of the analysis of the word â€Å"myth† and its various meanings, Oswalt concludes that Bible is definitely not a myth in way, shape, form, or fashion. He writes, â€Å"Rather it is a rehearsal of the nonrepeatable acts of God in identifiable time and in concert with human beings. Its purpose is to provoke human choices and behavior through the medium of memory.†5 Continuity: The Basis of Mythical Thinking Continuity as the Ruling Concept in Myth Myths are distinctive because of their continuity. Every aspect of a myth co-exists. They are intertwined, and there is no distinction between humanity, nature, and the deity. One of the interesting aspects of myths is that they lack barriers, and as a consequence, humans can actually participate in the nature and in the divine. Furthermore, symbols are reality. Everything is connected, and the lines areShow MoreRelatedEssay about Book Summary The Bible Among the Myths2835 Words   |  12 Pagesï » ¿ INTRODUCTION The book opens with an introduction comparing the study of the Old Testament and the other religions and cultures of other peoples from the Ancient Near East. Scholars used to believe that the Old Testament was unique among other beliefs in the Ancient Near East but they now view the Old Testament as identical to other religions of its day and time. The author also discusses the vital philosophical distinction between â€Å"essence† and â€Å"accident.† When removing an essential featureRead MoreBook Summary: the Bible Among the Myths by John N. Oswalt Essay3529 Words   |  15 PagesABSTRACT John Oswalt, in his book The Bible Among the Myths, presents his position to the reader that the bible is different and separate from other writings of the Ancient Near East. He asserts the Bible is both historically accurate and theologically sound. He makes the defense the Bible was divinely inspired and revealed to humanity and unique from other Ancient Near East literature. There was a time when the Bible, and the Israelite religion was different from its neighboring societies.Read MoreMs Paul2146 Words   |  9 PagesBible Among the Myths Malcom College English 093 Ms. Smith 01/23/2012 Introduction The book is an analysis of the Biblical view of the world and compares it other works in the Ancient Near East of that time with the development of the Bible. This is done by an in-depth analysis of the underlying beliefs inherent in mythology and the Biblical text. Of primary significance is the authors portrayal of the Biblical insistence on monotheism and divine transcendence compared to the polytheisticRead MoreEssay on The Bible Among the Myths Summary3696 Words   |  15 PagesSUMMARY OF JOHN N. OSWALT’S BOOK THE BIBLE AMONG THE MYTHS David Strickland Old Testament Introduction - OBST 590 June 1, 2013 Introduction The author, John N. Oswalt, was first introduced to the subject of this book in his seminary studies in the 1960s. Oswalt introduces his book with a narrative of the similarities and differences that exist between the Old Testament and the literature of the Ancient Near East. Prior to the 1960s scholars believed that the Old Testament was unique and didRead MoreThe Cyclops Scene In Flannery OConnors Good Country People1508 Words   |  7 Pagesleg. A Bible seller named Manley Pointer comes into her life, and eventually he steals Joy’s artificial leg. Flannery O’Connor, the author of Good Country People, was a boarder of Robert and Sally Fitzgerald (Alexander 2016). Robert Fitzgerald is known as one of the best Greek translators in English, and his work includes Sophocles’ Oedipus Rex and Homer’s Iliad and The Odyssey (Mitgang 1985). This affected O’Connor’s Good Country People as it has similarities to the Cyclops scene in B ook 9 of TheRead MoreEffects Of Africanization In This Side Jordan By Margret1750 Words   |  7 Pageserasing the dominating culture of the white into the African culture and to clearly spell out the supremacy of the African culture. The authors during the period employed various artistic skills which enable them to put down the effaced signs, symbols, myths and the folktales of the countries that were colonized by the European powers. The writers put their focus on the on the social quandary of the communities that suffered the traumatic affiliation of the strange power and the authority of the EuropeanRead MoreThe Role Of Achievement Motivation1732 Words   |  7 PagesCHAPTER FIVE SUMMARY, CONCLUSION, RECOMMENDATIONS AND SUGGESTIONS FOR FURTHER STUDIES 5.1 SUMMARY Over the years there has been hue and cry on industrial development in Nigeria. But the focus was mainly on the governments’ contribution and its activities like intervention policies and program to realize this goal. Furthermore, huge budgetary allocation designated, and plunged into the sector notwithstanding, only modest success, if any had been recorded. Consequent upon this, this research topicRead MoreThe Myth Of Epic Of Gilgamesh 1879 Words   |  8 PagesHistory 10 Professor Chrissanthos 4 October, 2016 From Myth to Religion The Sumerian myth â€Å"Epic of Gilgamesh† is known to be the oldest written fictional story of all time. The original script, discovered on 12 clay tablets in ancient Sumeria, covers the adventures of a real historical figure (Ralph): the Sumarian King of Uruk, who lived sometime between the years 2750 and 2500 B.C. (Epic) The adventures of Gilgamesh were so popular among the people of that era (the earliest written versions ofRead MoreThe Core Essence Of Servant Leadership From A Biblical Perspective1605 Words   |  7 Pages‘Servant Leadership’ from a Biblical perspective, which might be able to provide practical, theological, and hermeneutical insights in order to develop leadership competency and a healthy prosperous ministry, as oppose to the current secular ‘leadership’ myths and fascination in our church, culture and society. Admittedly, over the years I have always admired and strived to adopt a servant leader attitude in all my endeavo rs. Equally, the paper will reflect on ‘Servant Leadership’ through the lens of JesusRead MoreThe Impact of Ancient Religion on Homers Odyssey1413 Words   |  6 PagesThe Impact of Ancient Religion on Homer’s Odyssey    There has long been a fashion among critics and historians, including Sir James Frazier and Graham Hancock, to insist upon taking the account of Odysseus voyage to Hades in Book XI of the Odyssey at near face-value as a description of people and places familiar to a Greek audience of Homers day. Both linguistics and comparative history have been employed to discover exactly how accurately this originally oral epic conveys this gritty realism

A Response to Paul Rowlands Hobbes, Stirner, and Authority

A Response to Paul Rowlands Hobbes, Stirner, Authority In Hobbes, Stirner, Authority, Paul Rowland (1998) argues that while Thomas Hobbes and Max Stirner are diametrically opposed in their views of how society should be run, each philosopher sees man as a conscious egoist driven by his own desires (p. 25). Yet, where Hobbes argues that a governing person is needed to regulate the masses, Stirner contends that people should be endowed with the right to form their own union of egoists, comprised of like-minded individuals (Rowlandson, 1998, p. 26). Rowlands chief argument is that Hobbess model is more appropriate in theory and practice, since Rowlands model offers no protection against chaos. Certainly, Rowland is correct that Stirners model runs the risk of succumbing to anarchy. However, Stirners theory is in fact more appropriate because it is more psychologically astute and understands that peoples intellectual liberty is stifled when they are regulated by an authority figure that is not necessarily of their choosing. Stirners model for a union of egoists rests in the fact that people perform better when they exist within a supportive cohort. The union of egoists can be highly heterogeneous, yet the members must be united toward a common goal and share fundamental beliefs. To this end, it is worth unpacking Stirners term; on the surface, a union of egoists would appear paradoxical, since if people are egoistical, they must necessarily be

Domestic Violence 3 Essay Research Paper DOMESTIC free essay sample

Domestic Violence 3 Essay, Research Paper DOMESTIC VIOLENCE Although domestic force includes sibling maltreatment and senior maltreatment, and kid abuse the focal point of my essay is on partner maltreatment. Domestic force has many names ; household force, banging, married woman whipping, and domestic maltreatment. All these footings refer to the same thing, maltreatment by a matrimonial, common jurisprudence, or a dating spouse in an confidant relationship. Domestic force is non limited to physical whippings. It is any behavior that is intended to repress and command another human being through the usage of humiliation, fright, and physical or verbal assaults. Domestic force is really of import issue in today # 8217 ; s society because it has such a profound negative affect on the abused, mentally and physically, and more demands to be done to assist the abused and prevent it from go oning farther. Even though Domestic force can be caused by either the male or the female it is normally caused by the male due to their controlling nature and physical advantage. History Since the morning of clip physical force has been used to maintain subsidiary groups in their topographic point by dominant people in society. Work forces have ever been physically larger than adult females and since mostsocieties are male dominated, excessively no surprise the adult female has about ever been the most common victim. In Roman times, a adult male was allowed to disassociate, castigate, or even kill his married woman for criminal conversation, go toing public games, or public inebriation. All of which the hubby was allowed to freely partake in. During the in-between ages it was mans right to crush his married woman or kill her for so much as giving her hubby a soiled expression. The first recorded advocators against domestic force were two writer by names of Christian Pizan and Mary Wollstonecraft. Even though the issue was being publicized, no action was of all time taken until the 1840 # 8217 ; s when the American adult females # 8217 ; s motion brought up the issu e while contending for the right to vote. No province in the U.S really passed a jurisprudence doing married woman crushing illegal until 1883. Although Torahs were passed to do it illegal, none were purely enforced. Even up until the 1970 # 8217 ; s, married woman whipping was still reasonably acceptable. The constabulary most frequently would go to calls of domestic force but would go forth things to be resolved by the household. This easiness and deficiency of enforcement allowed for the continuance of the maltreatment. The 70 # 8217 ; s became a period of protest and alteration for the adult females # 8217 ; s rights motion. By the 1980 # 8217 ; s major alterations started to take topographic point. Police no longer disregard calls of domestic force and more people were being convicted and punished for offenses of domestic force. The credence of domestic force is still seen today. It # 8217 ; s credence is reflected in popular civilization through the look # 8220 ; regulation of pollex # 8221 ; which comes from and old English regulation that a adult male could crush his married woman with any sensible instrument every bit long as it was no thicker that his pollex. Even in today # 8217 ; s society domestic force is still really common and more demands to be done to halt it. Causes Finding the grounds or causes of domestic force is a really hard. There is neer one ground for domestic force but it normally begins with a controlling nature and the demand the demand to command one # 8217 ; s partner. It begins with verbal abuses and debasement so over clip escalates into physical force. The maltreater has normally been involved in domestic force instance # 8217 ; s before. More than probably during child goon. There is normally many different stressors and factors that cause these built-in or erudite maltreaters to get down the maltreatment ; unemployment, drugs and intoxicant, different spiritual back rounds, low income degrees, and lower instruction degrees and merely different points of view.. None of these factors are non meant to be alibis, they are merely factors that come up in domestic force instances clip and clip once more. Types of Abuse/Psychology of domestic force When domestic force occurs there is several different types of maltreatment that take topographic point. The first is physical force. Physical force includes slapping, kicking, combustion, pluging, choking, locking a individual out of the place, restraining, and other Acts of the Apostless designed to wound, endanger, or do physical hurting. The 2nd type is emotional maltreatment which consists of systematically making or stating things to dishonor, abuse, ridicule, embarrass, demean, belittle, or mentally ache another individual. The 3rd type is sexual maltreatment. Sexual maltreatment is when person is forced to hold sex when he/she does non desire to. Coercing person to prosecute in sexual Acts of the Apostless that he/she does non wish or discoveries unpleasant, awful, or violent. Because some one is married to or has been seeing their spouse for a long clip does non necessitate that their must hold sexual intercourse with them. No one type of maltreatment is worse than another and they all have really emotionally detrimental effects. When it comes to domestic force the most confusing inquiry is why? Most people in today # 8217 ; s society agree that domestic force is incorrect and think that it should be stopped. We cognize that it is unsafe and emotionally destructive for kids to turn up in a violent place. We know that it is really emotionally destructive to the abused. Most societies have condemned it, we praise the attempts to assist the abused and halt the force but we still admiration why it does non travel off. The first ground is the rhythm of force which can be really difficult to interrupt. First tenseness physiques due to emphasize. The maltreater becomes critical, high-strung and cranky. The maltreater bit by bit becomes more opprobrious and more terrible incidents of maltreatment start to happen. Both parties can feel the loss of control which merely fuels the tenseness. With the 2nd phase of the rhythm comes the violent effusions with acute banging. The maltreater will wing away into a fury for no evident ground and there is entire loss of control. The 3rd phase comes after the force has stopped. The maltreater becomes contrite and excusatory. They frequently beg for forgiveness and swear it will neer go on once more. They go out of their manner to be sort and loving and they swear that they will alter. This stage explains why the abused comes back and lets the maltreatment rhythm Begin once more. The abused wants to believe the maltreater and wants to seek and do things work. They are frequently loath to go forth the opprobrious relationship because of a feeling of dependancy. The 2nd ground why this job does non travel off is the abused individual # 8217 ; s dependancy on their spouse and their # 8220 ; learned weakness # 8221 ; . Learned weakness is a psychological term foremost identified by psychologist Martin Seligman. Peoples who are abused tend to be given to believe that there is no manner out because they are so dependent on their spouse. They continue to set up with the maltrea tment and learn ways of covering to get by with it. The 3rd ground why this job does non travel off is because of the history of domestic force. It has been acted out for 1000s of old ages so there is still that credence and position that it is non a major job. Psychology of an Abuser So what makes an maltreater? Abusers normally portion common traits, back unit of ammunition factors, and behavior forms. It has been wholly agreed upon that the end of the maltreater is power and control over their spouse. These same people normally depend on their spouse for emotional support since they are missing in emotional accomplishments. The maltreater besides tend to conform the stereo typical position of the adult male and the adult females. The adult male goes out and makes the money to back up the household while adult females stays place to cook, clean, and expression after the childs. These people frequently have problem accepting duty for their behavior abusive and otherwise. They normally feel guilt or shame for their actions but they try to warrant or deny their behavior. It has been found that many maltreaters portion the same personality upsets such as deficiency of empathy, depression, general ill will, and feeling of victimization. They tend to miss societal accomplishments and they envelope themselves with their work and their household. They tend to construe guiltless state of affairss that arouse their green-eyed monster as holding been done with hostile purpose. Those who abuse big spouses frequently grew up in places marred by force between grownups, against kids, or both. However, it is of import to retrieve that turning up in a violent place does non vouch that a individual will go opprobrious. I think that it is really of import to understand and acknowledge p eople with opprobrious personalities so that they can be stopped and treated for what some would name a disease. Prevention Many psychologists believe that learning our kids that force is inappropriate and learning them better methods of job resolution, is the first measure in stoping domestic force. One of the cardinal constituents to doing the instruction of our kids work is taking by illustration by illustration and puting a positive illustration. Educating society as a whole besides a really of import key to stoping domestic force. Educating society as a whole is accomplished through alterations in public policy and patterns. Much tougher Torahs are needed since most maltreaters are given a smack on the carpus, it gives them and other people like them, the message that domestic force is non a major offense and they can acquire off with it. When communities set up compulsory apprehension and prosecution policies, a message is sent from the constabulary and the tribunals that domestic force is a offense that society will non digest. When they join with guidance plans for maltreaters, the message will be sides be that those who want to alter will be given a opportunity. Decision It has been agreed upon by all those seeking to stop domestic force that non merely the single maltreaters, but society itself needs aid. Domestic force is still subtly allowed, even encouraged some say, by assorted groups. Our media and amusement industry still glamorizes and tones down the earnestness of domestic force. There are still constabularies that ignore and trivialise domestic force. And Judgess that give weak penalty or merely allow the maltreaters off are all jobs that are blighting our society and doing it more hard to stop domestic force. I think that we are on the right path to stoping domestic force but our attempt is merely non strong plenty. Our message that domestic force is a offense is non strong plenty either. What are these opprobrious people supposed to believe when they are arrested, given a smack on the carpus, and so released the following twenty-four hours. My research has opened my eyes and made me cognizant of what is traveling on and what needs to be d one. In the hereafter I will make what is in my power to assist acquire the message across and prevent it if possible.

Paris and Menelaus Essay Example

Paris and Menelaus Paper The element that ties the violence and waste of war together in The Iliad is the imagery of fire. Almost every battle scene can be related to the wrath, anger and futility by observing these images. From the vary start of the poem Homer sets this tone with the symbol of fire:  First he went for the mules and circling dogs but then,  launching a piercing shaft at the men themselves,  he cut them down in droves-  and the corpse-fires burned on, night and day, no end in sight. (pg79, p1) In this instance Homer is commenting on the futility and waste of war by showing us the burning corpses after they have been shot with arrows of plague. He suggests, through this passage and many others, that war is not worth the price the Greeks have paid in lives. Once again, as civilization degenerates the imagery of fire grows stronger to represent the primal urges overtaking the solders. The element of fire is not only sown as the humans battle on the planes of troy but, in book twenty one, the gods of fire and water battle as well. During this battle the imagery of fire is most dominant as two immortal gods futilely fight to their death, killing anything that comes between them. Homers symbolic imagery of fire helps to guide the reader and forces them to recognize the futility and horror occurring throughout the war. We will write a custom essay sample on Paris and Menelaus specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Paris and Menelaus specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Paris and Menelaus specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Through the descriptive recounting of the horrors and futility of the Trojan War, The Iliad sends messages to the reader critiquing the society in which Homer lived. The most prominent of these messages is that human civilization becomes fragile when dealing with the horrors of war. In the case of The Iliad, Homer shows how one mans anger can be extended to whole peoples and cities to facilitate a war:  Now Paris and Menelaus, Atride loved by Ares,  will fight it out with their rugged spears for Helen,  and Helen and all her treasures go to the man who wins. (pg137 p1) This is the turning point where civilization starts to disappear. In this scene the two men, Paris, Helens captor, and Menelaus, Helens husband, who both love Helen are challenged to fight against each other. The whole concept of civilization is questioned as a campaign is mounted toward a town because its leader stole a Greeks wife. As the story continues, the civilized manor in which the solders once behaved quickly turns to savage impulses. During the first battle scene, beginning in book two, many fighters battle with honour, facing each other and duelling without interference from the rest of the army. As the poem progresses the battle scenes become more gruesome and honour and civility are forgotten. In book eleven Homer compares the armies to two rows of harvesters with sickles, cutting each other down without honour. Throughout the book Homer tells of the fragility of civilization by demonstrating how fast it can completely vanish. Another good criticism Homer makes about the world in which he lives, is that as civilization and order deteriorates, man becomes overpowered by savage animal instincts. As the battle rages on, the soldiers become less and less civilized, and no longer kill out of necessity but out of pleasure. In the first chapter we see Achilles holding back his urge to kill the king, when civilization and honour have not been replaced by instinct. A good example of civilization falling apart and savagery overtaking sanity occurs after Achilles looses his best friend: Ive dragged hector here for the dogs to rip him raw-  and here in front of your flaming pyre Ill cut the throats  of a dozen sons of Troy in all their shining glory,  venting my rage on them for your destruction! (pg560, p1)  Here civilization has crumbled and Achilles does not appear to [rise] from barbarism to an enlightened stage of development to become a civilized person (according to The American Heritage Dictionary). Instead he seems content to satisfy his primal, savage, urges of rage and revenge. Homer does an excellent job of portraying the madness and savagery that develops within the characters as the world around them becomes less and less civilized. It is no coincidence that these messages are still relevant today. Homer felt the role of his poetry was to explain and to justify the evil in human life an evil that still exists today. Helen says that Zeus has set this horrible fate upon us so that we may be the subjects of song for later generations (pg207 p1) and she is right. Homer wished to deliver timeless messages though his oral and written epics so that future generations would be able to learn from the Greeks. To a certain point he has succeeded. Men no longer wage war (only small battles) over women and rage no longer drive armies. There are also many anti-war activists that promote peace and civilized negotiations versus their bloody counterpart. Charles Rowan Beye tells the best reason why The Iliad remains popular among modern audiences in Homer:  In ages that no longer have such bloodshed as part of their daily fare, the poem remains popular because it speaks to the anguished realization of the great nothingness of death that besets the young, by whom nothing yet has been accomplished, and lays to rest the compulsion to perform. (pg8, p2) But many modern war novels still portray horrors that take place during the wars of our century and the savagery of human nature is still in existence. Although Homer and his literature have opened our eyes as to how quickly our civilization can turn to savagery, society must still learn how to control this conversion.  If there where any benefits form fighting a war that lasted over nine years, Homer did not speak of them. He did not tell of economic boosts, political gains or technological advancements. There were no tales of friends bonding during the war, or lovers re-united after it. Instead this epic poem bombarded the senses with death, carnage and killing, pausing only briefly to inform the reader of great tragedy and sadness. Throughout the six hundred page epic, Homer never lets the reader forget the horrors of fighting a futile war or the fragility of human civilization and how quickly it can transform into human savagery. As the poem resounds throughout history and mode rn society, Homers fiery message of the savagery of war has been delivered. All we must do is listen. Bibliography Homer. The Iliad. Translated by Robert Fagles. Penguin Books. 1990.  Muller, Martian. Fighting in the Iliad in The Iliad, George Allen Unwin. 1984.  Beye, Charles Rowan. Homer in Dictionary of Literary Biography, Volume 176: Ancient Greek Authors. The Gale Group. 1997.  Monarch Notes. Works of Homer: Critical Commentary. Marboro Books. 1996