Thursday, August 27, 2020
Sexual Exploitation During Slavery essays
Sexual Exploitation During Slavery expositions During Antebellum period, slaves were vigorously brought together to South. African Americans were subjugated on little homesteads, huge ranches, in urban communities and towns, inside homes, out in the fields, and in enterprises and transportation. Slaves, who were dealt with like piece of the proprietors properties, could be purchased, and exchange and were misused truly, explicitly, and socially. Just a couple subjugated ladies who had the option to peruse and compose had portray their lives as slaves in their account works that have sums up however deficiently the common state of oppressed ladies. A huge number of horrifying misuse's accounts went to the grave alongside the slaves and the servitude framework. Nonetheless, the accounts and meetings with previous slaves by the a portion of the students of history have very much archived the sexual misuse of subjugated ladies, for example, Harriet Jacobs. Such archives offer us the responses about how the oppressed ladies were expli citly abused. Is it true that they were genuinely manhandled? Assuming this is the case, how much? Does the sexual misuse take the structure other than graphical brutality? Harriet Jacobs, who was subjugated to Dr. Stone, knew her destiny as a slaved young lady when she contacted her adolescence. Naturally introduced to subjection in Edenton, North Carolina, in 1813, she when arrived at the age of 15 disdain the way that she was transforming into womanhood which would just build the conceivable outcomes of sexual misuse. As she was explicitly developed, she began getting Dr. Rocks consideration. He talked unequivocally about his aim to have sexual connection with Jacobs. In her account, Jacobs composed that he would murmur foul words in her ear that she would never overlook. Jacobs composed, He inhabited my young psyche with messy pictures, for example, just a disgusting beast could consider. Dr. Stone idea that Jacobs is scared of her fancy woman so fabricated a house for her four miles from the town, and afterward expected to make her his woman. This is the means by which Mr. Rock wh... <!
Saturday, August 22, 2020
Foods in America Essay Example | Topics and Well Written Essays - 250 words
Nourishments in America - Essay Example Despite the fact that these dried nourishments are utilized to offer flavor to dishes, I despite everything eat them crude and now and again I fry them as bites. One of my preferred dishes produced using dried nourishments is Pemmican. This dish is comprised of dried berries, nuts, and meat. What I like about this food is the way that it is extremely helpful and advantageous in light of the fact that you could eat it without cooking it first. You can eat it whenever you need. However, there are some American Indian nourishments that I don't care for that much. One of those I like the least is their smoked nourishments. In spite of the fact that I like dried nourishments, I despite everything discover the flavor of smoked food sources very upsetting, particularly the smoked salmon. I discover it excessively salty and greasy. I think smoking nourishments is best for getting ready and safeguarding food, however not as a real dish. All things being equal, I truly like the vast majority of American Indian nourishments. They are characteristic, sound, and exquisite. Madison, Deborah and Gary Paul Nabhan. Reestablishing Americaââ¬â¢s Food Traditions: Saving and Savoring the Continentââ¬â¢s Most Endangered Foods. White River Junction, Vermont: Chelsea Green Publishing, 2008.
Friday, August 21, 2020
Business Essay Topics - How to Write Argumentative Business Essay Topics
Business Essay Topics - How to Write Argumentative Business Essay TopicsBusiness essay topics are an important part of the writing process, whether you're writing for an exam or for a student journal. Reading the topic, a topic chapter, before you start your essay can make sure you don't fall into the same traps as many other students who send out their first drafts without careful consideration.An argumentative essay must be able to engage a wide range of readers in the political aspect. It is a very common mistake for students to write a political essay that contains too much elision of the philosophical side of their political point of view.An argumentative business essay is no place for this type of writing. Avoid making political statements that will only appeal to a narrow political audience. Remember, if it sounds too much like a question asked by a political pollster you might as well pack it in and take your political views with you wherever you go.For example, if you're wri ting about the importance of religious devotion in the current debate over gay marriage, remember that most people in the political segment of the population do not define religion in this way. They would agree that a personal relationship between two people which are true, not just spiritual in nature, is what defines a true relationship. But how many people actually use that definition? Most people would probably go with the idea that a marriage which is based on an individual's feelings is not genuine or even humanly possible.So in order to avoid making a stupid argument in your business essay topics, try to take a broader view of the larger topic. This broadening will allow you to speak from a deeper, more human point of view, which will appeal to more readers.Business essay topics are very specific and should be defined by the writer before they start writing the paper. If you're unsure where you standon the issue of gay marriage, ask yourself what your views are on this subjec t and then think about what points you might want to make in your argument.Your readers are going to be looking for certain things in your paper and not everyone will be satisfied with a wide variety of points made in a paragraph or two. You need to start focusing on the real meat of your essay, a thesis statement that makes a statement. When writing your thesis statement, you need to convince your reader that you are the right person to respond to their question, not simply being an opinion bearer with no credibility.That's not to say that the argumentative business essay topic doesn't have a real job to do; it does. You just need to know what you're doing.
Monday, May 25, 2020
The Trade Of The Atlantic Slave Trade - 3341 Words
Peter Banyai Historiographical Paper Professor Hoag 12.2.2014 The Atlantic Slave Trade took place from the 16th century to the 19th century. Most of the slaves were taken from West Africa, but the trade also affected other parts of the continent. By the end of the trade, it became the biggest human migration to date. Generally, we know a lot about the effects slavery had in the New World, but we have less information on how the slave trade affected African societies. Although there were no scholars which contested the harm the slave trade caused, however, there is still debate over the effect of the trade within African societies. The debate over the impact on demography and economy still exist today. However, in this paper it is argued, mainly due to the growing contributions from African scholars and economists, that today historians are reaching a consensus that the slave trade caused long term effects on the demography, social structure and economy of African societies. In this paper, I will focus on how the trade impacted African communi ties in regards to demography, social structure, and economy, and I will demonstrate how the historiography in regards to these aspects has evolved to its present form. Demographic of the Slave Trade Before historians could really understand the impact of the trans-Atlantic they had to have a synthetized study on the demography of the trade concerning several questions; 1) how many slaves were there? 2) Where they came from? 3) And toShow MoreRelatedAtlantic Slave Trade1772 Words à |à 8 Pagesorigins of the Atlantic Slave Trade were products of Western Europeââ¬â¢s expansion of power that began at the beginning of the 1500ââ¬â¢s through the 1900ââ¬Ës. The main contributing European countries to the Atlantic Slave Trade were Portugal, Spain, the Netherlands, France, and England. Portugal lead the movement during the 1400ââ¬â¢s and arrived in Western Africa in hopes to find Christian allies to spread Christianity against the Muslims of Northern Africa. But they soon became more interested in trade (Hine, HineRead MoreThe Atlantic Slave Trade1392 Words à |à 6 PagesThe Atlantic Slave Trade was a system of slavery that took place between the 16th and 19th centuries. It comprised of capturing African tribesmen and women from areas of Western and Central Africa and placing them into the colonies of the New World in North, Central, and South America. Many countries like England, Portugal, Spain, Holland, and France, had participated in enslaving the African peoples. The African slaves were used to exploit an array of commodities such coffee, cotton, rum, sugarRead MoreThe Atlantic Slave Trade Essay1225 Words à |à 5 Pages The Atlantic Slave trade can be divided into two eras. The first era of the Atlantic slave trade began on significant scale in 1502, with the Southern American Portuguese and Spanish colonies accounting for the majority of slave imports. Soon, the British, French and Dutch began to abduct people from Africa for the purpose of forming slave populations in the New World. This was the second era of the Atlantic slave trade and accounted for 97% of the total volume of the Atlantic Slave trade, withRead MoreComparing the Atlantic Slave Trade with the Arab Slave Trade848 Words à |à 4 PagesIn contrast to the Atlantic slave trade, where the male-female ratio was 2:1, the Arab slave trade instead usually had a higher female-to-male ratio. Concubinage and reproduction served as incentives for importing female slaves, though many were also imported mainly for performing household tasks. In both continents, anything a slave owns, is automatically the masterââ¬â¢s own too, however in Arabia, a slave may be allowed to earn money to purchase his or her freedom and similarly to pay bride wealthRead MoreThe Atlantic Slave Trade Movement870 Words à |à 4 PagesThe Atlantic Slave trade helped many African Americans transport across the Atlantic Ocean. Many slaves went through different experiences as they migrated from the Atlantic Ocean to America. Slavery and Slave Trade occurred in variety of cultures for over thousand of years. In West Africa, slave trade was much more common. It involved majority women an d children that became servants only in Asia and North Africa. By the time Spain joined Portugal, the Atlantic slave trade expanded a there wasRead MoreThe Trans-Atlantic Slave Trade679 Words à |à 3 PagesThe Trans-Atlantic slave occurred during the early sixteenth century and lasted until the beginning of the all the way to nineteenth century. It was during this time when the beginning of the Black Diaspora would begin to manifest itself with the exportation of millions of the African populace to the Americas. These African people were forced and taken from their respective countries in a horrific manner. The result, these people became the slaves of newly forming colonies in North America. The trekRead MoreThe Aftermath of the Atlantic Slave Trade779 Words à |à 3 PagesThe aftermath of the Atlantic Slave Trade included the commercialization of African economies and the solidification of European colonization and colonialism. Describe this commercialization and its subsequent effects. The demise of the African slave trade began in 1807 when Britain forbade the capturing and selling of African slaves. The result had both positive and negative consequences for Africa. It was positive in that attention turned to the lucrative resources that Africa possessed and EuropeRead MoreA Study On Atlantic Slave Trade1732 Words à |à 7 PagesSydney Abbott 11/20/14 History 2010 Professor Robinson Atlantic Slave Trade PART I Many historians will argue that the institution of enslaving Africans in European cultures was merely a commercial solution to an economic problem, not a result of racism. Slavery throughout history existing in the America and the New World has been mainly identified with ââ¬Å"the Negro slave.â⬠Although, the truth is that slaves of the New World were of all different religious denominations and ethnicities, not strictlyRead MoreEffects Of The Atlantic Slave Trade967 Words à |à 4 Pagesbeen a crime. The effects of The Atlantic Slave Trade still lingers in todayââ¬â¢s culture. It was one of the vast developments that help shape the course of history as the World knows it. Ultimately there is no way to justify who is responsible. Europeans and Africans should be held equally accountable for the destruction of the African population. The Ottoman Empire took control over Constantinople in 1453. When doing so they put an end to the supply of Slavic slaves. Before the 15th century southernRead MoreEssay on The Atlantic Slave Trade921 Words à |à 4 PagesThe Atlantic Slave Trade The changes in African life during the slave trade era form an important element in the economic and technological development of Africa. Although the Atlantic slave trade had a negative effect on both the economy and technology, it is important to understand that slavery was not a new concept to Africa. In fact, internal slavery existed in Africa for many years. Slaves included war captives, the kidnapped, adulterers, and other criminals and outcasts. However
Thursday, May 14, 2020
My Goals As A Social Worker Practitioner - 1737 Words
Reflective Paper Liza M. De Jesus Cleveland State University Author note This paper was prepared for SWK 607, Section 480, taught by Professor Deborah Willis Abstract Postmodern viewpoints emphasize the constructed nature of reality and the need for collaborative relationships between client and social worker/therapist. Social workers that use postmodern approach examine socio cultural issues such as how client problems and beliefs become socially constructed, the need for empowerment of marginalized clients, the political nature of therapy, and a need for social justice. As a healthcare social worker working with multicultural population it is important to understand how the culture play a bigâ⬠¦show more contentâ⬠¦A theory may explain human behavior, for example, by describing how humans interact or how humans react to certain stimuli. Social work practice models describe how social workers can implement theories. Practice models provide social workers with a blueprint of how to help others based on the underlying social work theory. While a theory explains why something happens, a practice model shows how to use a theory to create change. Target population I am interested in working with the Hispanic/Latino community of Cleveland, Ohio. As a member of the Hispanic/Latino community I know there is a need for Spanish speaking professionals. My goal is to find a job at a local hospital where I can do medical and health care social work. Many conditions affect far more that the body. They can result in an onslaught of emotional, financial, and social needs. As a medical and health care social worker I can help people meet these sorts of needs. In addition to handling the regular routines, a medical social worker needs to handle crises as they arrive. As a multicultural/bilingual social worker I would be able to serve both, English and Spanish speaking members of our community. Theoretical approach I feel that my theoretical approach will be influenced by several theories. The systems and postmodern perspectives are good when working with multicultural population. The
Wednesday, May 6, 2020
Technology Benefits And Risks Of The Technology Essay
Introduction This following technology review explores the benefits and risks of the technology used in implantable medical devices (IMD) on cybersecurity in the Healthcare industry. This critical industry requires that new applications are thoroughly tested for vulnerabilityââ¬â¢s to prevent the devices from being compromised. While IMDs have been around since 1958 (Eisenberg, 2014), IMDs have not been used to automatically administer medication on a timed schedule before. This new use of IMDs could lead to helping patients with diabetes by automatically testing insulin levels and administering medicine accordingly (Ransford, Clark, Kune, Fu, Burleson, 2013). In order for this technology to be routinely used in medical care the device and the information contained must be safeguarded from unauthorized modification/access. Supporting Cybersecurity Using the detection pillar of Information Security (Ameri, n.d.) and the authentication, confidentiality, integrity, and availability pillars of Information Assurance (Wilson, 2013), the technology IMDs use could be used to mitigate the risk of a cybersecurity incident in several ways. Due to it being impossible to create a usable electronic device that is 100% protected from any type of cyberattack (Savitz, 2011), there must be a way to detect unusual activity. This pillar is supported through the use of logging and sending automated reports to the base station, which in turn can send alerts to the patient and/or hospital (Halperin,Show MoreRelatedBenefits And Potential Risks Of Using Ever Advancing Technology1979 Words à |à 8 Pages1. Purpose of brief. The purpose of this brief is to expand on the benefits and potential risks of using ever advancing technology, on the 21st century battlefield, to supplement long-established fundamental soldiering skills and the impacts it may ha ve on Australiaââ¬â¢s future soldiers. 2. Scope of brief. This brief will discuss the following: a. The revolution of military technology. b. The use of technology in modern warfare. c. The integration of the LAND 125 Soldier Combat SystemRead MoreTechnology And Its Impact On Technology Essay1164 Words à |à 5 PagesSmart? What is technology? Technology is the making, modification, usage, and knowledge of tools, machines, techniques, and methods to solve a problem and to achieve a goal. Technology is rapidly advancing every day to create a more efficient human lifestyle. However, technology is advancing rapidly to the point where it is becoming too intelligent, unpredictable, and uncontrollable for the human creators to control. Although the benefits tend to be great, the risks attached is far too greatRead MoreThe Role Of Internal Audit Departments On The Business Community On How Their Work Adds Value1201 Words à |à 5 Pagesdeployed with a clear perspective on its role in an organization. However, in our experience as IT auditors, the wider business community needs to understand the IT audit function in order to realize the maximum benefit. In this context, we are publishing this brief overview of the specific benefits and added value provided by an IT audit. To be specific, IT audits may cover a wide range of IT processing and communication infrastructure such as client-server systems and networks, operating systems, securityRead MoreWhat Is The Purpose Of Using Biometric Technology In Healthcare?1619 Words à |à 7 PagesService Level Agreement As the healthcare industry goes through transformation with the use of new technology to increase safety, quality, and reduce costs, they are faced with additional challenges (IriTech, Inc., March 16, 2015). A critical problem in healthcare is medical identity theft and other types of fraud that leads to wrongful disclosure of patient information (IriTech, Inc., March 16, 2015). As a challenge, today many healthcare organizations are finding better ways to meet the regulatoryRead MoreResearch Rationale Proposal824 Words à |à 4 Pageslast few years touch screen technology has come to rise as the new technology for writing and design. Businesses all over the world have steadily integrated touch screen technology into their work environments. Companies ranging in assortment from major airlines to mailing services have really taken this technology by the hand and have used it for their efficiently. Touch Screens with stylus has come to dominate the very form of writing we have come to know. This technology is very much still developingRead MoreEssay on The Four Principles of Ethics in New Reproductive Technology802 Words à |à 4 PagesReproductive Technology Jamie Cormier Health Care Ethics Baker College January 14, 2014 How can the principles of ethics (autonomy, beneficence, nonmaleficence, justice) assist in finding a middle ground on new reproductive technologies? The principles of ethics can assist in finding a middle ground on reproductive technologies by forcing the healthcare provider to consider first the patient and their well-being above all else, yet keeping in consideration the benefits and morality ofRead MoreA Brief Note On Technology And Technology For Future Patients983 Words à |à 4 Pages It is 1975. Pacemaker technology is fairly new. One company produces the pacemakers and doctors are only beginning to grasp the knowledge on how to implant the devices. Adding on to the difficulty of implanting them, pacemakers are very delicate; there has been a case in which a patientââ¬â¢s pacemaker wires detached from the heart after a yawn. Because of cases like this, every transistor supplier has cut off business with the pacemaker company in fear of inevitable lawsuits, except us. As theRead MoreThe Business Case for Technology Investments1499 Words à |à 6 PagesThe business case for technology investments 1. The setting The modern day business environment is evolving at a rapid pace and the economic agents are forced to develop alongside, or risk the loss of their competitive position. The changes currently affecting the business community have their roots in a multitude of instances, including the increasing forces of globalization and market liberalization, the intensifying competition from both domestic as well as international players, the changingRead MoreThe Electronic Health Records ( Ehr )1650 Words à |à 7 Pagesincreasingly popular especially since there have been many legislative attempts to encourage the use of health information technology systems. With the potential benefits that come with EHRââ¬â¢s, potential risks are also associated with this technology. The main concern is that of maintaining data security and if current law establishes enough security guidelines. Though security is a major risk of EHRââ¬â¢s many ideas have been proposed in order to help alleviate the p otential threats. This topic is beneficialRead MoreThe Necessity Of Capital Expenditure Essay849 Words à |à 4 Pageswith the Certified Public Accounting Firm, Pennypacker Vandelay, LLC. As we have seen last week, Soft Returns indirect benefits ROI can accurately work as indicators to measure intangible benefits, through the three steps: Identifying a process improvement opportunity, create a formula to calculate the benefits, and determine the costs of the process and the net benefits. This week, I am going to discuss with you The Justification of Capital Expenditure. In this subject, we are going to see
Tuesday, May 5, 2020
Trends in Health and Community Care for Health- myassignmenthelp.com
Question: Discuss about theTrends in Health and Community Care for Health Policy. Answer: Mental health is quite common among different people in Australia with it. The majority of Australians are directly or implicitly affected by the influence of mental illness in their lifetime. Mental disorder is widespread, with 3% of the population undergoing acute or recurring disorder and up to 45% of them undergoing mental illness in their lifetime. The effect on those suffering from mental health, their families, and healthcare providers, and the Australian society, can be significant. This essay will focus on the Australian national health care policy of 2008, the key elements of the strategy and go in depth looking at the framework that will be used to analyze it (Slade, Teessons, and Burgess, 2009). The key elements of this national mental health policy include; first it will look at the rights and responsibilities of individuals faced with mental health problems and illness. It will ensure that once the individuals are identified, they are treated with the utmost respect and their rights upheld. Also, it ensures that they do not face any stigma and discrimination while carrying out their activities. Next, it looks at promoting mental health, in that it has ways and steps to cope with stressful situations in their lives thus reduce the risk of mental health or find proper ways to deal with mental health illness (Jorm, 2012). Another element is to prevent mental health problems in Australians which in return will reduce the number of suicides and also mental health illness. Next is intervening early where individuals will get the necessary help soon enough thus ensuring that they get better quickly and have a handle on the mental health illness. Also, it focuses on ensuring that individuals who are facing mental health problems gain access to the correct care at the exact time so that that they can get better. Then another element is the people involved careerwise in proving the care for mental health patients (Jorm, 2012) . The analysis of the national mental health policy will use a framework which will evaluate the policy and see if it solves the problem which it was made for. The framework will study the policy in depth to ensure that it addresses different social issues, in this case, mental health problems in Australia (Jones, Shanahan, and McBeth, 2014). This framework will follow these steps. First, it will identify and explain the problem that is being analyzed by the policy so that people can know what problem is being solved. Next, it will investigate the objectives of the policy and what part of the population it targets. It will then focus on evaluating what effects the policy has on the target population thus know if the policy is effective. Finally, it studies what other strategies that are available and if they better address the problem at hand of if some of it could better and efficiently solve the problem when combined (Weimer, and Vining, 2017). In conclusion, the national mental health policy in Australia is an excellent effort to help solve the mental health problem in the country thus all concerned parties should follow it. More studies, however, should be done so that it can be made better as the mental health problems continue to evolve. References Jones, M., Shanahan, E. and McBeth, M. eds., 2014.The science of stories: Applications of the narrative policy framework in public policy analysis. Springer. Jorm, A.F., 2012. Mental health literacy: empowering the community to take action for better mental health.American Psychologist,67(3), p.231. Slade, J., Teesson, W. and Burgess, P., 2009. The mental health of Australians 2: report on the 2007 National Survey of Mental Health and Wellbeing. Weimer, D.L. and Vining, A.R., 2017.Policy analysis: Concepts and practice. Taylor Francis.
Tuesday, April 7, 2020
New Zealand free essay sample
1. New Zealand is a country in the Pacific Ocean.2. One of the most important problems in New Zealand is pollution which called nitrogen pollution. 3. Cows and some animals are causes of that pollution because of their digestive systems.4. Some algae species cover the lakes and rivers due to that pollution because these algae species live in lakes and rivers which have a lot of nitrogen.5. Clean water scarcity is at the beginning of problems in NZ (New Zealand). However, people and government try on some new project to prevent this problem. 6. For example, due to that problem 3,000 people struggle from drinking water which is not enough clean to drink7. Some politician claims that they can stop pollution and have a lot of drinkable clean water with the help of building a dam on the rivers.8. On the other hand, there are some differences between peoples opinion. Some of people says we can stop that problem without building a dam. We will write a custom essay sample on New Zealand or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page 9. They did an election to choose their president to Hawkes Bay. Finally, Paul Bailey won the election.10. They want to change their polluted areas and some agriculture types.11. Paul Bailey did his promise and Hawkes Bay is getting cleaner day by day.12. Well see the result maybe after 15 years.New Zealand is one of the most beautiful country in the world but, nowadays in New Zealand is being polluted by the peoples requests and needs. However, these are not completely need. Most people want to earn more money than ever. As you know, cows and some 4-feet animal spread methane gases to atmosphere so, these gases could be very harmful for ozone layer and some water sources. Cows and cattle are very effective economic sources for theirs people. Most water sources are polluted by cows. nitrate due to some bacteria which are completely having to live in nitrate areas. Agricultural systems need to irrigate every time so, people use drinkable water sources to feed and irrigate their corps. This is the one of the causes of this problem. Second problem is water pollution in cities. In Hawke Bay approximately 30,000 people live. In one day their drink water was polluted by someone or some causes. People were ill because of the lack of clean water. Now they must do one election for their future and their own needs. One of these persons is argue that we can change the pollution with the help of build a dam which isnt able to pass the water and nitrate. Another person claims that we dont must to build a dam. Also, we can stop this pollution with a personal education and some laws. Finally, Paul Bailey who wants to build a dam won the election and he must be right his promise which contains build a dam and cleaning water. Well see you the result maybe after 20 years.Title: South Africa Corruption Inc. Link: https://www.aljazeera.com/programmes/peopleandpower/2018/03/south-africa-corruption-180327070433362.htmlDuration: 25 minutes and 1 second 25:011. South Africa officially the Republic of South Africa is the southernmost country in Africa.2. Corruption is one of the biggest problem in South Africa. 3. In April 2018, South African President Jacob Zuma forced from office because of corruption.4. The billionaire Gupta brothers are blamed by judge for their connection between government5.6.7.8.9.10.
Monday, March 9, 2020
The Role of the United States Constitution in Business
The Role of the United States Constitution in Business Free Online Research Papers Since the creation of the United States Constitution in 1787, the system we call, our United States Government has existed. Created to balance a centralized and strong government, the U. S. Constitution has protected every Americanââ¬â¢s individual human right in possibly every facet of life. With this in mind, what about the rights of American businesses? Individual human rights versus the businesses rights? Alternatively, how the constitutional right affects a business? In todayââ¬â¢s workplaces, businesses have to not only deal with protecting employees from harassment from other employees but also protect themselves from civil lawsuits that may arise because of harassment issues. Does the first amendment to the United States Constitution truly give people the right of free speech? The first amendment to the United States Constitution states that ââ¬Å"Congress shall make no lawâ⬠¦abridging the freedom of speechâ⬠(Mount, p. 11, 2007). Rarely have courts infringed on this clear-cut constitutional right but does this clear-cut constitutional right give one person the authority to harass another? Freedom of speech is exactly that freedom to say whatever a person wants, whenever a person wants and to whomever a person wants, right? Living in such a free democratic society enables every American freedom to do many things but there must be some boundaries a person cannot crossover. Workplace conflict and harassment issues happen when boundaries are not enough. In the workplace, a person should be able to work in an environment free from harassment and unsolicited remarks and because companies share a responsibility to assure employees work in a harassment free setting, companies become liable when such events happen. ââ¬Å"In 2003 a California appeals court held an employer liable for failing to control the abusive speech of one of its employeesâ⬠but doesnââ¬â¢t the first Amendment give us the right to free speech (Hammond, Kleiner, p. 6, 2003)? In an effort to answer this question a person may also wonder just how free speech crosses the line to harassment. Attempting to answer this question, the Ninth Circuit court of appeals in San Francisco ruled that ââ¬Å"if the speech was intended to cause offense, it was harassment and therefore not protected under the first amendmentâ⬠(Hammond, Kleiner, p. 4). In Near v. Minnesota (1931) 283 U. S. 697, 713. freedom of speech restraints became relevant and important. Saying whatever you want to say is one thing but saying it directly to another person with intent to cause harassment is another. Businesses must secure a harassment free environment for all employees and when freedom of speech restraints are relaxed a little too much that b usiness can be held liable when an employee develops a problem working in that kind of environment. In todayââ¬â¢s workplace, harassment laws are just as relevant as the free speech amendment. Employers have an obligation to prevent harassment in the workplace while creating equality and security. ââ¬Å"The Fair Employment and Housing Act (FEHA) and Title VII of the Civil Rights Act of 1964 (Title VIIââ¬â¢)â⬠clearly provides that the ââ¬Å"public policy of this state that it is necessary to protect and safeguard the right and opportunity of all persons to seek, obtain, and hold employment without discrimination or abridgment on account of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, marital status, sex, age, or sexual orientationâ⬠(Workplace Conflict, (2005). In the 1993 case between Harris v. Forklift Systems, Inc., the United States Supreme Court declared that working in a environment of hostility and harassment is a clear violation of the FEHA and Title VIIââ¬â¢ Acts. Because our lega l system maintains a ââ¬Ëno tolerance levelââ¬â¢ for businesses found liable for violating these important acts penalties can be huge (Workplace Conflict). According to the book The Legal Environment, ââ¬Å"the American legal system is one of the most comprehensive, fair and democratic systems of law ever developed and enforcedâ⬠(Cheeseman, à ¶ 1, p. 4, 2007). With respect in recognizing harassment issues, the legal system protects that right by penalizing business with monetary fines. Damages to plaintiffs can differ from case to case. Depending on the nature of the harassment and level of the acts, monetary damages could result in millions of dollars. Along with the businesses, having to payout money there may also be strict stipulations that the business must abide by. Imposing injunctions or forbidding contact between plaintiff and the accused is also often the case and if the company doesnââ¬â¢t abide by the stipulations set forth by the court, the business could be found to be in contempt of court, which would require heavier penalties. While the first amendment to the United States Constitution was written with intentions to protect everyoneââ¬â¢s constitutional right to freedom of speech it must be recognized that since its creation many things have changed. Along with change, have come new variations of what free speech is or more importantly how people exercise that right. References Cheeseman, H. R., (2007). The Legal Environment of Business and Online Commerce (5th ed.). Prentice Hall, 2007. Upper Saddle River, NJ. Retrieved on June 17, 2008 from https://ecampus.phoenix.edu/secure/aapd//UBAM/citation.htm#BUS/415. Hammond, G., Kleiner, K., (2003). New Developments Concerning Employment Discrinimation and Harassment. Retrieved on June 23, 2008 from loc.gov/rr/program/bib/ourdocs/Constitution.html. Hobbs, H., (1999). California Court Gags Future Speech. Retrieved on June 23, 2008 from americanlawreview.com/first_amend_under_fire.html. Mount, S., (2007). The United States Constitution. Retrieved June 23, 2008 from www.usconstitution.net. Workplace Conflict: Harassment Laws and Free Speech Rights. August 2005. Retrieved June 23, 2008 from www.mofo.com. Research Papers on The Role of the United States Constitution in BusinessMoral and Ethical Issues in Hiring New EmployeesUnreasonable Searches and SeizuresPETSTEL analysis of IndiaTrailblazing by Eric Anderson19 Century Society: A Deeply Divided EraTwilight of the UAWThe Effects of Illegal ImmigrationNever Been Kicked Out of a Place This NiceBook Review on The Autobiography of Malcolm XCapital Punishment
Friday, February 21, 2020
Delinquency Deterrence Essay Example | Topics and Well Written Essays - 250 words
Delinquency Deterrence - Essay Example Additionally, a juvenile cannot risk committing a crime with the knowledge of certain severe punishment on such crimes. Ideally, it is more effective to punish a juvenile upon committing a crime, as this will deter delinquency in the future, as they will have leant a lesson. Most importantly, the threat of punishment to juvenile delinquency allows officers to reach out to such criminals in their schools and allow the judges to commit them to severe penalties. The courts have indeed offered tougher punishment for crime thus instilling fear to potential juvenile criminals and hence driving crime down. Therefore, the certainty and severity of punishment deters juvenile delinquency. General deterrence refers to the impact of the threat of legal punishment on delinquency in the public. For example, the perception that there is certainty to the enforcement of traffic laws and violation attracts severe penalties is an example of general deterrence. In addition, a ââ¬Å"Tow-Away Zone" sign is also an example of general deterrence (European Road Safety Observatory, 2007). Specific deterrence refers to the impact of the actual legal punishment on convicted law violators. Such deterrence emanates from life experiences with detection, prosecution, and punishment of legal violators. A good example is the experience of a stricter sentence on lesser crimes (European Road Safety Observatory, 2007). There are various situational crime prevention strategies. They include reducing the opportunities for criminals to commit crime, making the commitment of crime seem harder, less rewarding, and riskier. In addition, changing a criminalââ¬â¢s perception that they can get away with crime, improving surveillance, and deflecting potential offenders from potential crime areas are situational crime prevention strategies (University of Cambridge, 2012). As such, I believe that general deterrence and effective
Wednesday, February 5, 2020
Jean Tirole Essay Example | Topics and Well Written Essays - 1000 words
Jean Tirole - Essay Example Most of the economists frequently regard fiercely competitive markets as the public interest. When the producers in the said markets fight to earn a profit or gains, they are guided, as if by an invisible hand, in delivering high quality at the lowest cost possible. But most the industries are not competitive, and due to the lack of competition, there is the need for intervention the publicââ¬â¢s interest. Competition policies and theories of regulation are aimed at providing useful scientific guidance in such interventions. Stigler George was awarded a Prize in Economic Sciences in 1982 ââ¬Å"for his seminal studies in functioning of markets, industrial structures, and the causes and effects of public regulationsâ⬠; however the study did not cater for the rapidly developing, revolutionary, industrial organization (IO) field. Jean Tirole is the best among the contributors to the analytical revolution; he has enhanced the understanding of the IO in general, and particularly the optimal policy interventions. The theoretical advancements, by Tirole, are in line with great public-policy interest, for example, in the 1980s and 1990s most of the countries pursued pro-competitive liberalization and regulatory reforms. The European Union (EU) came up with a single market; new issues sprung and could not be fruitfully analyzed with the existing theories, Stigler George, and others; the EU analysis required synchronization of the oligopoly theory contract theory, the principal-agent, with combination of industrial economics combined with public economics. Jean Tiroleââ¬â¢s expertise covered all the above fields, hence was ideally positioned at making a lasting contribution (Tirole & Lerner, 2013). Tirole created a synchronized framework used in regulation and IO theory, based on a thorough analysis of information and strategic behavior economics. He consistently extracted his results from the fundamental
Tuesday, January 28, 2020
The Role Of The Entrepreneur
The Role Of The Entrepreneur Previous studies have highlighted the changes by OECD countries from large companies consisting of mass production to smaller companies focusing on knowledge, initiative and flexibility. According to Karlsson et al, this change appears to have taken place from the mid-1970s to the early 1990s. (Karlsson et al., 2004; Acs, 1996 and 1999; Acs and Audretsch, 2001; Audretsch and Thurik, 1997 and 2001; Audretsch et al, 2002) The large managed economies invested in production, distribution and management. (Chandler, 1990) A large distributional network meant the products could reach large market. The smaller entrepreneurial economies focus on knowledge and flexibility as part of production. (Karlsson et al., 2004) Karlsson et al highlights the factors that caused the change from a managed economy to an entrepreneurial economy such as increased global competition, changes in demand and demographics, intensified uncertainty and new technologies. (Karlsson et al., 2004) Definition of Entrepreneurship The name Entrepreneur can be used very vaguely as it can cover a number of different roles. Thurik and Wennekers identified up to thirteen roles that the entrepreneur can be responsible for: The person who assumes the risk associated with uncertainty The supplier of financial capital An innovator A decision maker An industrial leader A manager An organiser and coordinator of economic resources The owner of an enterprise An employer of factors of production A contractor An arbitrageur An allocator of resources among alternative uses The person who realises a start-up of a new business (Thurik Wennekers, 1999) After much studying regarding the history of entrepreneurship and the economy, Hà ©bert and Link came up with the following definition for the entrepreneur: The entrepreneur is someone who specialises in taking responsibility for and making judgemental decisions that affect the location, form, and the use of goods, resources, or institutions. Thurik and Wennekers then came up with the following definition of entrepreneurship, with the help of Hà ©bert and Link (1989), Bull and Willard (1993) and Lumpkin and Dess (1996): Entrepreneurship is the manifest ability and willingness of individuals, on their own, in teams, within and outside existing organisations, to: perceive and create new economic opportunities (new products, new production methods, new organisational schemes and new product market combinations) and to introduce their ideas in the market, in the face of uncertainty and other obstacles, by making decisions on location, form and the use of resources and institutions. (Thurik and Wennekers, 1999) The Global Entrepreneurship Monitor (GEM) defines entrepreneurship as: Any attempt at new business or venture creation, such as self employment, a new business organisation, or the expansion of an existing business organisation by an individual, teams of individuals, or established businesses. (GEM, 2002) Invest NI simply defines entrepreneurship as: Someone who pursues business opportunities beyond known resources to create wealth. (Invest NI) History of Entrepreneurship Entrepreneurship and Economic Growth Theories Thurik and Wennekers split the historical entrepreneurial theories into three traditions: German tradition of von Thà ¼nen, Schumpter and Baumol Entrepreneur is the creator of instability and creative destruction. (Neo-)classical tradition of Marshall, Knight and Schultz Helps markets reach an equilibrium by carrying out entrepreneurial activities. Austrian tradition of Menger, von Mises and Kirzner The ability of the entrepreneur to realise opportunities for profit. Helps satisfy needs or improve market inefficiencies and deficiencies. Thurik and Wennekers attribute economic growth through entrepreneurship to three main entrepreneurial activities, enhanced competition, innovations and employment growth through firm start-ups. The following table, created by Thurik and Wennekers, shows the various schools of growth theory with the role of entrepreneurship: Growth Theories Neo-Classical Growth Theories Schumpeter/ Baumol Theory Karlsson et al highlights that the German traditions of Schumpeter in 1934 and Baumol in 1968, shows the entrepreneur as an innovator and inspirer, the implementer of creative destruction, creating instability, disequilibria and economic development. (Karlsson et al., 2004) A model by Aghion and Howitt tries to explain how creative destruction works. The Research and Development sector invents new production techniques, putting other techniques beyond use. As this new technique is used, the innovators are rewarded until a new technique superseeds his invention. (Aghion and Howitt, 1992; Thurik and Wennekers, 1999) Neo-Classical Theory While there have been a number of neoclassical growth models created over the years, the main one to have an impact has been that of Robert Solow in 1956. One of his main conclusions was that the accumulation of capital cannot account for historic growth per capita, nor the differences in international per capita output. Karlsson et al explains that the model is built where output is a function of capital and effective labour, where effective labour includes the knowledge and effectiveness of the labour force. Output therefore increases if either capital or effective labour increase, and with given levels of capital and labour, the only way growth can occur is through the expansion of knowledge, being the advancement of technology. The economy will eventually reach equilibrium, where output, capital and effective labour will all grow at a constant rate. This rate of growth is determined by the advances in technology. With this theory by Solow, the entrepreneur does not exist. Austrian Theory The Austrian Theory is where the entrepreneur spots an area of disequilibrium and attempts to profit from this situation by improving on the inefficiencies and deficiencies in the market. (Kirzner, 1973) Holcombe (1998) and Minniti (1999) agree that in order for opportunities to become available, they have to have been created by other entrepreneurs. Quite simply put by Karlsson et al, entrepreneurship generates more entrepreneurship. (Karlsson, 2004; Holcombe, 1998; Minniti, 1999) Endogenous Growth Theories (New Growth Theory) The Endogenous Growth Theory or New Growth Theory was developed in the 1980s as a response to the basic Neoclassical Theory of Growth. Many believe that the problem with the Neoclassical theories is that as growth is determined through the levels of technological changes, there is very little relating to the factors that affect technological progress. Romer (1986, 1990) and Lucas (1988) were responsible for the early development of this concept. (Hoque) It appears that generally within the endogenous models such as Romer (1986, 1990) and Lucas(1988), the entrepreneur does not hold a central role, however, Grossman and Helpman (1991) suggest that all Research and Development and investment decisions are made by forward-looking profit maximising entrepreneurs. (Karlsson et al, 2004; Grossman and Helpman, 1991) Hoque goes on to suggest that output and growth are dependent on the internal variable saving rate, which is converted into human capital investment used for innovating new ideas and methods. This variable saving rate allows for technological progress, resulting in the long-term growth of the economy. The endogenous growth theory focuses on a number of factors, including education, knowledge, research, training and experience. These factors help for growth and lead to innovation. Hoque mentions two types of innovation: Horizontal Innovation The Research Sector develops a variety of goods leading to a spillover effect on the economy. These goods can be patented and sold to the immediate goods sector who then have a monopoly power on each design and can therefore earn a monopoly return. Vertical Innovation This is where improvements are made to existing products, leading to a temporary increase in productivity and a sustainable increase in output growth. East Asian Miracle: 1965 1990 Thurik and Wennekers (1999) refers to the economic growth of East Asian countries in the past decade. These eight countries are referred to as the High-Performing Asian Economies (HPAEs) and include the Republic of Korea, Taiwan, Singapore, Hong Kong, Japan, Indonesia, Malaysia and Thailand. During the period of 1965 to 1990, they experienced an average GNP growth rate per capita of 5.5%. This growth can be taken from both exports of goods, as well as domestic demand. A number of public policies led to growing physical and human capital, the allocation of resources to productive investment and the gathering and perfecting of technology. Thurik and Wennekers, however, state that the innovation, private investment and marketing does not necessarily come from entrepreneurial activity and there is no obvious proof of an increase in entrepreneurship. Phelps commented on the paper by Mankiw (1995), claiming that with such an increase in human capital, entrepreneurship must be the reason, helped by the governments. Porter (1990) has also supported this viewed when writing about Emerging Korea in which he states two factors, being the willingness to take risks and the intensity of competition. Entrepreneurship and the Competitive Advantage of Nations An analysis by Porter (1990) was conducted in order to highlight the factors or conditions and determine the competitive strength of nations. Porters model was made up of four sets of factors in what was called the diamond model. Thurik and Wennekers describe these determinants below: Factor Conditions Porter distinguishes basic factors (e.g. natural resources and cheap, unskilled labour) from advanced factors (highly skilled personnel, modern networks infrastructure); Demand Conditions These have three main elements: the nature of buyer needs (e.g. sophisticated instead of basic), the size and the pattern of growth and the existence of mechanisms by which a nations domestic preferences are transmitted to foreign markets; Related and Supporting Industries The presence of internationally competitive supplier and related industries stimulates rivalry and partial cooperation; The Structure and Culture of Domestic Rivalry This encompasses a wide scope such as opportunities provided to possible new entrants, the nature of competition between incumbent firms, dominant business strategies and management practices. (Thurik and Wennekers) This diamond model is summed up by Porter (1990) as, Invention and entrepreneurship are at the heart of national advantage. With this model, Porter suggests that innovation comes directly from entrepreneurship. As well as this, he claims that international competitiveness is a vital link between entrepreneurship (innovation) and economic growth, with domestic rivalry being important in leading to international competitiveness. He also mentions that entrepreneurship is not a trait associated with smaller firms. (Thurik and Wennekers, 1999) Evolutionary Economics The concept of this theory is that each individual has a set of routines, which gradually evolve. These routines are tested in the market environment and due to natural selection, the most suitable one survives. (Karlsson et al., 2004) In this model, each individual has entrepreneurial spirit, human capital and venture capital. (Grebel et al., 2001) Eliasson (1994) mentions that in order for a firm to survive, competence is the most important factor and that accumulation of competence is the determinant of success. This was also backed up by a study conducted by Eliasson and Braunerhjelm (1998), claiming that economic growth stems from human-embodied tacit competencies. (Karlsson et al., 2004) Linking Entrepreneurial Activities to Economic Growth Competition Within the U.S., Acs (1996) suggests that employment growth is due to the increased competition. Geroski (1994) agrees that competition is important by stating that competition plays a significant role in stimulating productivity, with both new firms and new ideas provoking movements to, and outwards movements of, the production frontier which, the data suggest would not have occurred in their absence. Gort and Sung (1999) conclude that an increase in competition will lead to an increase in efficiency. This competition will affect efficiency in four ways: Greater incentive to stimulate demand Higher quality of capital inputs Lower monitoring costs Greater efficiency of firm-specific organisational capital and rivalry leading to innovation Dennis (1995) mentions how competition stimulates some people, but not everyone. These people will try to find a better and more profitable way of doing things in order to maintain or improve their position in the market. These people have chosen innovation rather than working harder. (Dennis, 1995; However, he also mentions how there are policy-imposed limits on competition which vary from country to country, giving the example that the U.S Postal Service who are owned by the government, are the only company allowed to deliver first class mail. This can allow a monopoly to form over a certain market and prevent competition occurring. Innovation The innovative activity of small firms has a different level of importance depending on the type of sector a firm is involved in. (Acs and Audretsch, 2001) Baldwin and Johnson (1999) mention a number of small firms in which innovation is important including electronics, instruments, medical equipment, steel and biotechnology. Acs (1996) goes further than this by calculating the number of innovations per 1000 employees in different industry sectors. When this measure was carried out in 1982 in the U.S., it was found that firms with less than 500 employees produced more innovations in fields such as electronic computing equipment, process control instruments, electronic components, engineering and scientific instruments and plastic products. (Karlsson et al., 2004) In studies conducted by Acs et al (1994), as well as Audretsch and Vivarelli (1996), it was found that innovations by small firms was greater if the firms were close to Universities. This shows the effect of education on innovation. Other studies have found that small firms are more likely to innovate in unexplored areas of technology, with the larger companies focusing on more established areas. (Acs, 1999) Rothwell and Zegveld found that all outputs from the UK which they studied were radical breakthroughs, with only 27% of U.S. firms producing these radical breakthroughs, 30% as major technological shifts and 37% as improvement type innovations. (Rothwell and Zegveld, 1982; Karlsson, 2004) Ernst and Young make a number of observations with regards innovation and entrepreneurship: Theres no time like a downturn to take advantage of entrepreneurial thinking A recent Ernst and Young survey found that the majority of entrepreneurs saw the economic slowdown as the perfect time to explore new opportunities. More than half of the companies on the 2009 Fortune 500 list were founded during a recession or bear market. The market leaders of today are not necessary the market leaders of tomorrow Entrepreneurial enterprises grow quickly, replacing the market share of many dominant corporations. Innovation can, and often must be, disruptive Disruptive innovation is often the turning point for business in an industry undergoing significant change. (Christensen, 1997) Applegate states, Disruptions in the business environment cause economic shifts that destabilise industries, companies and even countries. They allow new entrants or forward thinking established players to introduce innovations in products, markets, or processes that transform the way companies do business and consumers behave. (Applegate, 2007) She goes on to mention a number of factors which companies must consider when faced with disruptive business conditions: Technology Important emerging technologies and how they are being used by others to help create an advantage. Business Models New business models need to be created or adapted to help improve how business is done. Industry Dynamics Fragmented industries where significant value can be delivered through consolidation. Globalisation Adapt to how companies in another part of the world perform. Regulatory, macroeconomic, political and societal factors Changes in regulations, political power and society that disrupt major companies, providing opportunities for new companies. (Applegate, 2007) Never too big to be an entrepreneur Large firms are often weighed down by institutional structures that may see unconventional ideas or strategies as impractical or threatening. However, they can still innovate successfully by building and sustaining innovation-oriented cultures. Large companies have found that in addition to internal research, they can seek innovation through partnerships, joint ventures, licensing and investing in up and coming companies. Government policies that encourage entrepreneurship are most likely to result in increased innovation A 2009 report from the Ernst and Young Conference Board states, Policies that protect firms or industries can result in reduced incentives for entrepreneurs to invest in innovative ideas and for large firms to invest in Research and Development because they no longer face the competitive pressure to constantly improve their product in order to improve (or maintain) their market share. Ernst and Young highlight that the governments which are viewed as most effective when they stay out of the business sectors way, play an important role in helping the engines of growth which are entrepreneurs. They also highlight some ways in which the government can help: Strengthen and invest in education systems Encourage businesses to connect with global, cross-border markets Cultivate confidence in capital markets Simplify procedures and requirements Champion robust Research and Development programs Allow for failure Encourage sound public/private partnerships Make the tax framework friendly to innovation (Ernst and Young, 2009) Industrial Structure, Start-ups and Job Creation When it comes to the differences between large and small firms, Carree and Thurik (1998), as well as Vosloo (1994) highlight a number of advantages in smaller firms. Mentioned is the fact that a greater number of smaller firms dispersed geographically allow for customers to cut travelling distances. As well as this, variety can only be created by small firms and the entrepreneur running the firm is more likely to be energetic and motivational. Vosloo highlights advantages of small firms in developing economies, such as less capital per worker on average, higher likelihood of innovation per employee, greater flexibility, higher growth and job creation rates, as well as being able to serve a more niche market. Studies by both Audretsch et al (2002), as well as Carree and Thurik (1998), have found that on average, the employment share of large firms had a negative effect on growth of output and that smaller firms have helped economic growth. With regards to Germany, Wengenroth (1999) concluded that Small business was the catalyst of industrial growth in providing the background of skills and services which alone made possible the mass consumption of industrial product. Davis et al (1996) mentions that the entrepreneurship in start-ups makes a smaller contribution to job growth than expansion of existing firms in the U.S. This is also backed by a study conducted by Bednarzik (2000). It has to be noted however, that smaller firms have a higher gross job creation, with larger firms providing more in terms of net job creation. Carree and Klomp (1996) dispute this claim from Davis et al, arguing that relative to employment share, small firms created more net jobs relative to employment share. (Karlsson, 2004) What has regularly been found is that small firms can have a volatile job situation, with plenty of job growth, but also a lot of job destruction. Investec, a UK asset management group, have predicted a large number of job losses within the public sector with the hope that entrepreneurship will offset this. Their research also found that two thirds of Britains entrepreneurs expect to increase employment, with only 8% expecting job losses. (Investec, 2010) Ed Cottrell, from Investec Private Bank highlighted what is required by the new Coalition Government in the UK. With a new government formed, severe spending cuts will have to be enforced to help tackle the countrys debts, and this could lead to job losses, especially in the public sector. We need to make sure that entrepreneurs, which are the lifeblood of our economy, are properly incentivised to grow their operations and therefore hire more people. Philip Shaw, the chief economist at Investec Bank added, Entrepreneurs look for an environment that provides them with opportunity, reward and a flexible environment to operate in. They also look for stability and support, be that from the banks or the government, and it is in the best interest of the economy to provide this to them. (Investec, 2010) Entrepreneurship and Large Firms Entrepreneurial activity is not limited to small firms. Corporate entrepreneurship occurs in large organisations with Drucker (1985) claiming that they will not survive unless they acquire entrepreneurial competence. Stopford and Baden-Fuller (1994) explain that there are three types of corporate entrepreneurship: Creation of new businesses within an organisation often referred to as intrapreneurship. Transformation or strategic renewal of existing organisations. Carrying out an innovation that essentially alters the industry. (Stopford and Baden-Fuller, 1994) He also highlights five attributes common with corporate entrepreneurship: Proactiveness Aspirations beyond current ability Team orientation Capability to resolve dilemmas Learning capacity Stevenson and Jarillo (1990) refer to corporations acting entrepreneurially, pursuing opportunity, whether through specific company structures or not, constitutes the core of entrepreneurship, both individual and corporate. They highlight how dependant management are on the individuals within a firm to create this corporate entrepreneurship. Bridge et al (1998) highlight the difference between inventors and intrapreneurship. Inventors are usually individuals, but intrapreneurship is frequently carried out by groups or teams. Thurik and Wennekers (1999) concludes by stating that corporate entrepreneurship plays an essential role in the process of strategic renewal of large and incumbent firms. In the short-term, corporate entrepreneurship can occur at the same time as downsizing and the loss of jobs, however, in the long-term, it enhances competitiveness and leads to sales growth. Thurik and Wennekers (1999) also mention how studies have shown that there seems to be a strong evidence to support a positive impact of corporate entrepreneurship on economic growth. They created a table to show the differences between individual and corporate entrepreneurship: Figure 2 Individual and Corporate Entrepreneurship According to Cole and Neumayer (2003), neoclassical growth theory predicts that poor economies grow faster than rich economies. This is taken from the theory that if all economies are assumed to have the same steady state, then the only difference between countries is the initial level of capital and poor economies will grow faster as they are further away from their steady state. Measuring Entrepreneurship GEM (Global Entrepreneurship Monitor) The Global Entrepreneurship Monitor is a global measure of entrepreneurial activity to assist in entrepreneurship policy research. The project has now been running for 12 years and covers over 34 countries worldwide. GEM aims to fulfil a number of research questions similar to this dissertation: How much entrepreneurial activity is taking place in each county? Why do levels of entrepreneurial activity differ between countries/regions? What are the links between entrepreneurial activity and economic growth and productivity? Surveys conducted by GEM are used to collect information on different types of businesses at a range of entrepreneurial activity. These three business types are: Start-ups Young businesses Establishes businesses Research from GEM continues to associate a positive correlation between start-up activity and economic development, highlighting key indicators of entrepreneurial capacity and tendencies. A Background to Northern Ireland Northern Ireland is one of four countries located in the United Kingdom. With a population of 1.7 million people as of 2004, it is the smallest of these countries. (UK Statistics Authority, 2004) Traditionally, Northern Ireland has been known for having an industrial economy, for example, in the shipbuilding and textiles businesses. This has since been replaced by the services industry. For example, Harland and Wolff, a shipbuilder located in Northern Ireland, once employed around 35,000 people. Nowadays, there are only around 500 employees focused on the repairing of oil platforms and the assembly of wind turbines. Northern Ireland has for a long time suffered from a troubled past, with the most recent referred to as The Troubles. This has been dated from the late 1960s to the signing of the Good Friday Agreement in 1998. (Aughey, 2005) During this time, threats of bombings, the high cost of security and the lack of a stable market, meant large companies were reluctant to invest. This also drove away many of the existing businesses. (Rowthorn Wayne, 1988) Confidence gradually built up within Northern Ireland since the mid 1990s, when many paramilitary groups initiated cease fires and political parties began to work together. However, the signing of the Good Friday Agreement in 1998 proved to the rest of the world that the majority of Northern Ireland were willing to move on from the troubled past. Twelve years on and unemployment has fallen sharply, as well as many people immigrating to Northern Ireland from other EU countries. (BBC, 2008) The current rate of unemployment stands at 6.8%, amongst one of the lowest of the regions in the United Kingdom, compared with a peak in 1986 of 17.2%. (DETINI, 2010) (BBC, 2001) Entrepreneurship within Northern Ireland Previous research into the effect of entrepreneurial activity on economic growth by organisations such as the Global Entrepreneurship Monitor (GEM) and the Organisation for Economic Co-operation and Development (OECD), have shown a direct correlation. (Hegarty, 2006) According to the GEM survey in 2009, Northern Ireland was ranked 9th out of 12 UK regions for Total Entrepreneurial Activity (TEA). There has still, however, been a rise in the TEA rate since 2002, despite the impact of the economic recession. (GEM, 2009) Figure 1 below shows the change in Total Entrepreneurial Activity since 2002: Figure 3 Total Entrepreneurial Activity in Northern Ireland and the UK (2002 2009) (GEM APS) This TEA value is calculated using the percentage of early-stage entrepreneurial activity among the adult population, aged 18 64 years. (Pfeifer and Sarlija, 2010) In order to qualify and be included in the TEA value, respondents have to be involved in either: Nascent Ventures The firms generally referred to as start-ups. Any respondent actively involved in creating a new business that they would own or part of and had not paid any salaries or wages to anyone for more than three months. Young Businesses More established, owner-manager businesses but have not been paying salaries for more than 42 months. Lee et al explains that there are two academic approaches to categorise entrepreneurship. The first way is to focus on the entrepreneurs and understand why they chose to start a new business and be an entrepreneur. The second way is to study regional variation in the formation of new businesses. (Lee et al., 2004) For this study, both approaches will be used. A number of factors can be studied in order to determine how entrepreneurship affects economic growth. Storey (1994) focused on factors such as personality, human capital and ethnic origin whereas Evans and Leighton (1990) focused more on factors such as educational attainment and work experience. Previous research has linked a higher educational attainment with new business formation. (Evans and Leighton, 1990) Evans and Leighton also found that men with greater financial resources and greater confidence in their ability are likely to be self-employed. (Evans and Leighton, 1989) Regional factors that affect birth rates of businesses include unemployment, population density, industrial clustering and the availability of financing. (Reynolds et al., 1994) Armington and Acs (2002) also highlighted factors such as income growth and population growth. Factors Affecting Entrepreneurship Gender Female entrepreneurial activity within Northern Ireland between 2002 and 2009 has been significantly below the UK average. In 2009, 2.4% of females were engaged in early stage entrepreneurial activity compared to the UK average of 3.7%. This value is also under a third of male entrepreneurial activity within Northern Ireland, which stands at 8%. Figure 2 shows the female early-stage entrepreneurial activity for Northern Ireland compared with that of the UK average. A report by Crimson Business Limited, highlighted possible reasons why women are less likely to be entrepreneurial than men: Under-capitalisation of ventures Low levels of self-confidence Visibility of appropriate role models The report indicates that these barriers to women becoming entrepreneurs needs to be overcome with greater support from the government. (Crimson Business Limited, 2006) These barriers are not seen globally however, with different parts of the world having different cultures and customs with regards the participation of women in the economic growth of countries. For example, in countries such as Tonga and Guatemala, women are more likely to be involved in early-stage entrepreneurial activity than men. (Bosma and Levie, 2009) Age In 2009, total entrepreneurial activity for those aged 18 24 in Northern Ireland was 2.3% of the adult population. This is compared with a UK average of 3.4%. Northern Ireland remains, as it has done in recent years, with a peak in total entrepreneurial activity between the ages of 25 and 34. A surprising decline in entrepreneurs between the ages of 35 and 44 has been seen in 2009, against the trend of the rest of the UK
Monday, January 20, 2020
The Kinght And Chivalry According To William Barber :: essays research papers
Richard Barber first published The Knight and Chivalry in 1970. At the time, not a whole lot had been written on the subject of chivalry. Thus, Barber can be viewed is sort of an original scholarly writer on this subject matter. His work is extensive. In this particular book he covers the following concepts: the transition of the Knight from mounted warrior, chivalry and literature, chivalry in the field, chivalry in religion, and finally, chivalry in the state. All five parts present pages of rich text. However, I will be dealing specifically on the concept of chivalry and literature. My reason is this: to the reading it was done in MDVL 145, heroes and villains, I am more inclined to look at the authorââ¬â¢s own ideas in relation to other literature circa the 12th century, in a critical manner. Thus the purpose. I already mentioned that the book carries a wide spectrum of ideas in continent. In dealing with the book as another piece of useful text, is important to look at the detail of the Barber puts into the subjects that he's addressing. In this, the important aspects are covered. He doesn't bore the reader with over detailing and repetition subject matter. However, at the same time the reader never feel like something was left out, or a confusion about the important links between literature and chivalry. The detail is lined with eloquence. One on the subject of chivalry, Barber wrote, "the ideals of chivalry appealed to the motions, and the forest best in a Gothic and romantic climate; neoclassicism appeals to reason and to the sense of order." In such a wide range of book, and make things difficult for the reader to distinguish such variations in concept, rained, and period of time. I think this is why Barber begins the book by setting a foundation no idea of what Knight and is, and what exactly represents. In doing so, of course, [the author] establishes a great deal of history post the era of chivalry in Knight said. So much insight is given in most all aspects of chivalry. What I find especially interesting is the detail painting of the tournament as a chivalric occasion. Though this book contains a rather large spectrum of conceptual range, the focus is kept on the ideal of chivalry. While Barber covers content of the specifics, he also has involved other means of informing the reader in order to enforce the points that he makes.
Sunday, January 12, 2020
Global Marketing
Introduction and Company Background Tesco PLC is the largest British retailer in terms of both global sales and domestic market share with profits that exceed ? 3 billion. Currently, the company is the third largest after Wal-Mart and Carrefour in terms of revenue but only second to Wal-Mart in terms of profits. The company has diversified its market target into clothing, food, financial services, drink, home, car insurance, telecoms and health. Jack Cohen founded Tesco PLC in 1919 in East London and the company has grown over the years and now has a 30.9% market share in the United Kingdom which makes it the largest retailer in the UK (Applegate & Johnsen, 2007, p. 128). The core business of the company is large format food stores and other convenience items. It operates under four banners namely, Extra, Superstore, Metro and Express. This report analyses the critical marketing issues that is facing Tesco PLC. It will explore the global marketing strategies being pursued by the company and attempt to draw comparisons between its approach and appropriate theoretical concepts and models. The study will also evaluate whether the model being used by the company is still relevant in the current marketing practice or not. The study will rely on the following methodology in the analysis.External environmental analysisTesco Plc operates in an industry that is dominated by two other companies in the global business environment. Its main competitors are Wal-Mart and Carrefour who have a huge base of loyal customers. The external environment will be analysed using the STEEPLED model in order to assess the ethics and demographic factors in the analysis.Political FactorsTesco Plc now operates in Europe, Asia and North America and as such its performance is a function of legislative and political conditions of all the countries it operates in including the European Union. The company is affected by employment legislations as most governments encourage retailers to provide mixed job opportunities from low pay ing unskilled to the well paying high skilled jobs (McLoughlin & Aaker 2010, p. 53). The operations of the company are therefore highly sensitive to the political environment. For instance in Malaysia the government passed legislations that limit the number of stores the company can operate in the country. Tesco Plc employs the local people especially at the lower and middle management levels, pays taxes and complies with the local laws to ensure that its operations are not hindered by such factors.Economic FactorsThe economic factors affect the costs, demand, prices and profits of Tesco Plc. High unemployment levels and difficult economic times reduces the ability of households to purchase products and as such affects the demand required for the company to produce such goods (Pradhan 2009, p. 88). The company cannot control such external factors but they have profound impacts on its performance and the marketing mix. It is still highly depended on its core business in the United Ki ngdom and as such any economic slowdowns in the country can grossly affect it because it is exposed to the risks of market concentration. It is for this reason that the company is focused on growing its presence in the international market in order to raise its revenue base.Socio-Cultural FactorsThe British customers have increasingly developed more preference for one stop bulk shopping because of a variety of social changes. Tesco Plc has therefore increased the amount of non-food items in its stores so as to be able to take advantage of the opportunity. The company also offers a wide range of products that cater for the different diverse needs of people of the customers. Attitudes, beliefs and social conditioning often determine the type of goods and services demanded by the consumers (Richter 2012, p. 61). Additionally, the consumers are increasingly becoming aware of their health issues which change their attitudes towards food. Tesco Plc has had to adopt its marketing mix in or der to accommodate the increased demand for organic products. It was also the first to allow customers to make payments using cheques and cash at the checkout.DemographicsThe demographic changes in the UK population like aging population and more female workers mean that there is a decline in home meal preparation in the country. The company has increased food supply in its stores in order to satisfy the needs of such customers. The same approach is replicated in its international stores as it provides the local foods like whale meat in Japan and other foods in Malaysia and South Korea (Cunningham & Harney 2012, p. 90).Technological FactorsMany products of the company have of the company have been influenced by technology. Technology is therefore a major macro environmental factor that benefits both the company and the customers (Baines et al 2013, p. 77). The customers are satisfied through more personalised and convenient shopping while the company benefits through the development of an efficient supply chain.Environmental FactorsCompanies are currently facing increased pressure to acknowledge their responsibility to the society. The companies are required to operate in a way that benefits the society (Bradley 2005, p. 33). Tesco has been accused of selling genetically modified foods to children. The focus of the corporate social responsibility of the company is to comply with regulations and its corporate governance policy.Legal FactorsTesco Plc is required to comply with the different policies and legislations of the countries in which it has operations. For example in Malaysia it faced restrictions that limit its expansion in the country. The company has lowered the prices of some goods to comply with the pricing policies of different countries in which it has business operations. Internal Environmental AnalysisAlthough Tesco PLC has operations in different countries across the world, its core operations are in the United Kingdom which accounts for over 6 0% of its sales. This study will use different theoretical models in analysing the external environment of the company. The company continuously upgrades its ordering system, in- store processes and vendor list to improve the efficiency of its operations. It uses information technology to maintain its low priced leadership approach to supply chain management. The EPRG framework will be used to analyse Tesco PLC foreign marketing involvement. The company has to re-orient itself and align its operations to fit into the different levels of operational activities that a particular market segment requires. The EPRG framework assesses four types of orientation of a firm towards foreign marketing. It is very useful in helping companies asses and determine their operational strategies as it relates closely to the marketing mix. The strategies chosen by the company for each variable determines its overall operational strategy. The table below shows the EPRG analysis and marketing mix of Tes co PLC.ProductThe products of Tesco PLC are a mix of ethnocentric and regiocentric. The products that the company sells do not fit into all its market segments. Instead it sells products that are suitable for the respective regions in order to maximise sales (Thoenig & Waldman 2007, p. 111). The international expansion of the company takes into account the different tastes of the respective market segments. For instance it devoted a very big attention to the needs of the customers while venturing into the central European market as is reflected in the product line (Glowik & Smyczek 2011, p. 117). In the Czech Republic the company concentrated on providing the Czech products through retail shops. The same goes to China where the local consumers prefer buying live fish and turtles and other instant noodles unlike in the European market. Tesco PLC had to provide these products to the Chinese market in order to attract the Chinese customers. The other example is in Thailand where the co mpany had to adapt to the shopping habits of the Thai customers by introducing the fresh market hall to serve the interests of these customers who spent a huge proportion of their income on fresh foods. These new adjustments were introduced by the company to help it penetrate the new markets because some of these provisions are not available in its operations in the United Kingdom. The website of the company is also translated into the languages of the specific market segments to ensure that the prospective and existent customers get the latest information on the products on sale and offers if any. The other aspects of the company like online marketing and sales are consistently available in all the market segments.PromotionTesco PLC uses a mixture of both ethnocentric and polycentric promotional strategy. Although most of its promotional activities are those used in the United Kingdom, it also utilises the needs and characteristics of the particular market in formulating its promot ional strategies (Humby et al 2008, p.68). For example Tesco PLC implemented a strong plan for addressing parts of its offer to the customers in Thailand. The measures included remerchandising of its clubpack range of bulk products. It particularly targeted the small traders who shop regularly with the company. Another example is Poland where the company is launching a turnaround plan to improve its presentation of fresh food and is even introducing new concepts like bistro dining in order to differentiate itself from competition (Gunn 2009, p. 139). These plans are in some ways similar to the build better Tesco strategy being used in the United Kingdom but are a little adjusted to best serve the interests of the local market.PriceTesco PLC pursues a predominantly polycentric pricing approach in its international markets. The company attempts to organise its marketing activities based on the specific countries of operation (Humby et al 2008, p. 198). It treats each country different ly and formulates strategies that suit the specific local needs of the consumers. As such the prices of its products vary across different market segments depending on demand, income levels and demographics. For instance having had a difficult time in Ireland, the company launched pricing initiatives aimed at combating discounters and counter the lower prices offered by its competitors. The company reduced the prices in the stores particularly those close to the Irish border and has plans of extending the same to the rest of its stores in the country in the long run. The same low pricing strategy was also used by the company in Malaysia in order to attract more customers. In the other markets like England and Poland the prices are a little higher because they are sustainable for those market segments. In essence, Tesco PLC tries to ensure that the products and their prices fit into the demands of that particular market segment in question.PeopleThe management orientation of Tesco P LC has elements of both geocentric and polycentric influence. The global expansion of the company has been accompanied by teams that focus on both global and local markets. Its international expansion strategy has mainly been through joint ventures with the local partner firms in order to be sensitive to the needs of the local markets (Maynard 2013, p. 33). The company retains the employees of the partnering firms and continues with the approach of employing the local people because they are well placed to serve the needs of the local consumers. These local personnel are maintained by the company especially in the middle and low management positions because they are better placed to serve the needs of the local market than the foreign expatriates.Place and ProcessThe process of Tesco PLC is a mix of polycentric and geocentric. The company has adopted a global approach in some of its operations as it has designed its value chain in a manner that ensures that it minimises its operati onal costs. For instance when it came apparent that it was critical to reduce the prices of products in its stores in Ireland, Tesco PLC decided to drop its suppliers in the country in preference for favourable ones elsewhere. The management of the company has established its distribution channels to facilitate the movement of its products across the different regional and national markets (Zentes et al 2011, p.173). The process of the company also has some elements of polycentric approach because it uses some strategies based on particular countries. For instance in Asia it treats all the countries differently based their product demands are different making it impossible for the company to use the geocentric approach.As such it acquires the products from the local suppliers and uses local marketing channels for serving the needs of that particular market segment. The polycentric approach has helped the company penetrate into difficult markets like Malaysia, China and South Korea as these countries have significant political, economic and cultural differences with the United Kingdom (Zentes et al 2011, p. 45). The products of the company are sold in its stores which it rents in the major malls and shopping centres whenever it finds space or builds its own stores in cases where that is the best option for the market segment. The place can be said to be polycentric because the products are mostly in the big cities where there are many consumers with the ability to buy its products. The polycentric approach enables the company to strategically position itself in the markets in order to reach as many customers as possible.Proactive Market ResearchThe uses a polycentric approach in research and new product development because the needs of its customers in the different market segments are very diverse. In addition to this, some market segments like the American market have big industrial players like Wal-Mart who have a large base of loyal customers making it di fficult to venture into such markets with an ethnocentric approach.Proliferation of the BrandThe products of the company are standardised around the world to ensure that they are distinct and meet the required company standards.TOWS ANALYSIS of Tesco PlcThe TOWS analysis will be used to analyse both the internal and external factors in order to provide a holistic view of the position and direction of the company. The figure below shows a combination of the TOWS analysis that combines the DEEPLETERS analysis with the competitive advantages and EPRG model. INTERNAL STRENGTHS O Strong global brand and high brand exposure O Strong core UK market O Strong and stable growth in Asia O Financially sound O Variety of products to appeal to different consumersINTERNAL WEAKNESES OEthnocentric reliance on the UK market OStagnant or negative sales in some developed countries OHigh price elasticity due to competition and low costs of customers switching to other brands and loyalty OResistance to large firms in some countries EXTERNAL OPPORTUNITIES SO OContinue entering appropriate markets across the globe OContinue building on cost efficient pricing to attract more customers OGo into new markets and buy local retailers to gain market shareWO OExplore ways of reducing their operational costs in order to reduce prices for the consumers OIncrease the efficiency of its business process and supply chain OCapitalise on the opportunities present in the developing world by opening more stores there EXTERNAL THREATS OIncreased competition from other well established brands OPolitical and legal opposition against expansion in some economies OContracting consumer expenditures in Europe that reduce the demand for the non-basic goods OEconomic reforms may threaten multinationals like the finances and operations of Tesco Plc ST ORemain ahead of its competitors in terms of research and innovation in order to give the customers what they want OContribute to the society in which it operates to limit the political and legal barriers that inhibit its growthWT OIncrease the awareness of the brand through advertisement OWithdraw from the markets that are not performing well and use the funds to support other operations of the company The above analysis reveals that the company is on the right path as it has enacted mechanisms that will help it capitalise on its strengths and address its weaknesses. For instance the company has closed some of its international businesses that are not performing well like in the United States to reduce on loses. The company has also increased its operations in China and is focused in strengthening its presence in the emerging economies in Asia. Additionally, it is employing more local people and complying with the local regulations to reduce opposition against its operations in some economies.Opportunity IdentificationAnalysis of opportunity identification will be done using the BCG Matrix. The Boston Consulting Group Matrix (BCG) is important in analysing how companies allocate resources (Maynard 2013, p.81). The matrix splits the products of the company into four categories that determine how much money the company should invest in them. The categories are as follows: Cash cows should be used by the company for profits as much as possible Stars should receive investments so that they become the next cash cows Dogs have low share of market growth and should be sold as they depress the performance of the company Question marks have low share of high growth market and have the potential of becoming stars or dogs. The high street shops of the company are the cash cows. Tesco Plc has approximately 30% of market share in this division although the growth of the division has been very slow. The online operations of the company are the stars. The company is the largest online grocer in the United Kingdom. Tesco Plc should make more investments in this sector to improve its online offering because e-commerce is growing rapidly. The question marks of the company include video on demand service and blinkbox which face high competition from the big industrial players. The company should decide on the appropriate level of investments needed for turning this division into star. The Fresh and Easy operation in the United States was a dog and that is why the company decided to pull out of the country.Positioning/ targetingThe targeting strategy of Tesco Plc includes people of all ages and it offers a wide range of products to meet the demands of the customers. The company focuses on the specifications of products that are close to those of the rival companies in order to try and win customers from such companies. For instance it offers fresh and unreserved goods because people spend more money buying fresh products. In addition to product specifications, the company also prices its products fairly to attract more customers because households are very sensitive to price. Conclusion The findings of this study reveal that the strategies being pursued by Tesco Plc in its international expansion are in line with strategic models. The company identifies the opportunities present in the business environment and then devises the strategies for exploiting them. It has also adopted entry strategies like joint ventures and acquisitions for expanding into the international market. Such approach has helped the company expand its distribution network and win over the local markets by giving the customers a local approach. The company has also closed down the international businesses that are not doing well in the United States and Japan to reduce on loses and help it focus on other profitable markets. The company must continue to exploit the potential emerging markets and also looks for mechanisms of outdoing its major competitors. References Applegate, E., & Johnsen, A. (2007). Cases in advertising and marketing management: Real situations for tomorrowââ¬â¢s managers. Lanham: Rowman & Littlefield Baines, P., Fill, C., & Page, K. (2013). Essentials of marketing. Oxford: Oxford University Press. Bradley, F. (2005). International marketing strategy. New York: FT/Prentice Hall. Cunningham, J., & Harney, B. (2012). Strategy & strategists. Oxford: Oxford University Press. Glowik, M., & Smyczek, S. (2011). International marketing management: Strategies, concepts and cases in Europe. Mu?nchen: Oldenbourg. Gunn, M. (2009). Trading regime analysis: The probability of volatility. Chichester, England: Wiley. Humby, C., Hunt, T., & Phillips, T. (2008). Scoring Points: How Tesco Continues to Win Customer Loyalty. London: Kogan Page. Maynard, J. (2013). Financial accounting, reporting, and analysis. Oxford: Oxford university press McLoughlin, D., & Aaker, D. A. (2010). Strategic market management: Global perspectives. Hoboken, N.J: Wiley. Pradhan, S. (2009). Retailing management: Text and cases. New Delhi, India: Tata Mcgraw-Hill Education Pvt. Ltd. Richter, T. (2012). International marketing mix management: Theoretical framework, contingency factors and empirical findings from world-markets. Berlin: Logos. Thoenig, J.-C., & Waldman, C. (2007). The marking enterprise: Business success and societal embedding. Basingstoke [England: Palgrave Macmillan. Zentes, J., Morschett, D., & Schramm-Klein, H. (2011). Strategic retail management: Text and international cases. Wiesbaden: Gabler. Appendix Ethnocentric Polycentric Regiocentric Geocentric EthnocentricProliferation of the Brand Promotionproduct Polycentric Price / place/ Proactive Market Research Regiocentric Geocentric People / process Global Marketing Fairmont Hotels and Resorts (Fairmont) is operating and competing in the hospitality industry, which has been affected vastly by the impact of global financial crisis, terrorist attacks, globalisation of the hospitality and tourism industry, the uncertainty surrounding the sovereign dept of some countries in EU, development of emerging markets, the rapid dissemination of global lifestyles and other economic and political uncertainties in the past few years.Fairmont is also affected by technological innovation as well as other broad macro environmental trends. This essay will examine the most recent trends of global macro environmental factors that are likely to have the most significant impact on the hospitality industry and more precisely on Fairmont Hotels and Resorts. First a brief overview of the Fairmont and its position in a current international hospitality market will be given. After this the nature and impact of global macro environmental variables will be explored. Company history Fairmont Hotels and Resorts (Fairmont) is the largest of the brands in the Fairmont Raffles Hotels International group and by combing three distinct brands: the Raffles, Swissotel and Fairmont portfolios and has become a truly global hotel company with 91 hotels worldwide. More than 65 hotels of Fairmont in Canada, United States, Europe, Asia, Middle East and Africa, and Mexio, Carribean and Bermuda, sit between the upper scale and luxury travel market. They also have one of the largest collections of storied properties in the world with well known addresses in the portfolio including The Savoy in London, the Fairmont Banff Springs, and New Yorkââ¬â¢s The Plaza. The average age of the guest is 47, down about 8 years in the last decade. Fairmont hotels target diverse market segments, for example Fairmontââ¬â¢s clientele has been split almost evenly between group (above 45%) and transient business (around 55%), and almost evenly between leisure and usiness travellers. However, their core customer is the luxury mid-aged traveller. Fairmont hotels are one-of-a-kind properties where sophisticated travellers can discover culturally rich experiences that are authentic to the destination. Situated in some of the most exclusive and pristine areas in the world, Fairmont is committed to responsible tourism and is an industry leader in sustainable hotel management with its award-winning Green Partnership program. What are global macro environmental variables? As Doole and Lowe (2008) state: ââ¬Å"The environments in which international companies must operate is typically characterised by uncertainty and change ââ¬â factors which, taken together, increase the element of risk for international marketing managersâ⬠. As many authors argue the global macro environmental factors are something beyond the companies influence, and must be treated as non-controllable variables. The five major global macro environmental factors, as denoted by Lancaster et al. (2002), Kotler et al. 2005) and Reid and Bojanic (2010) among the other authors, marketing managers often examine and which affect all organisation are: demographic, economic, political/legal, socio-cultural and technological factors. However, Lancaster et al. (2002) suggest if businesses are able to identify and react to these factors quickly enough they would be able to be part of changes occurring and take market leading position instead of being forced into market followers position or worst case being unable to prosper and survive as an international business in the global competition. Yet the macro environmental variables as suggested by mainstream theorists (Lancaster et al. 2002, Kotler et al. 2005, Doole and Lowe 2008, Kotabe and Helsen 2008, Palmer 2008, Reid and Bojanic 2010) needs to be managed through marketing planning process; threats must be minimised and opportunities maximised. For Fairmont, as an international hotel the issue to keep in mind is that hospitality industry is in a ââ¬Å"fast moving environmentâ⬠as well as their product they sell is perishable when considering changes in marketing strategy or tactics. Thus they face more complex and changing environments where they operate and compete than other industries. In order to survive and prosper, the essential is to take account of, and adapt to, fast changing environmental conditions. To see and take advantage of marketing opportunities while at the same time anticipating any threats to their business. By indentifying environmental trends soon enough, management should be able, at least in part, to anticipate where such trends are leading and what future conditions are likely to result from such changes. (Lancaster et al. 2002, Palmer 2008). Explain how changes in the socio-cultural environment affect marketing decisions The UK population will rebalance by 2015 ââ¬â families will be the most prevalent group, and the retired will have increased in number fastest. One-person households are set to increase fastest into 2015, following the trend witnessed into 2010. Emerging markets where social exposure and status are important along with the rising income and relatively wealthy middle class. Mainly affect young people who have an above average need for social acceptance, and international travellers, who are exposed to multicultural values. Fairmont target market age group younger than used to be â⬠¦. Embracing social media is a key way to reach customers. ââ¬Å"We could never have predicted the explosion of social media,â⬠Laboy said. And yes, ââ¬Å"you can have meaningful customer engagement via Twitter. â⬠Hoteliers need to consider mobile tagging as a way to offer promotions to customers, he said. â⬠¢Ethical challenges and the Green movement On one hand provides opportunities to connect to customers and employees. On the other hand Western consumers choosing brands look for reassurance that the product has been produced in what they see as a socially responsible manner. On the basis of ensuring products and ingredients came from authentic source of supply which did not leave to the destruction of the environment and that they are free from child slavery and that the people that make them are able to earn a proper living wage. Consumers globally are becoming better informed through better education and faster and more effective communication. Now firms are increasingly expected to ensure that their behavior is ethical and in the interests of the global community which makes up their market. However, international marketing executives operating across cultures will find themselves facing moral and ethical dilemmas on a daily basis on a wide range of issues. Some of those currently receiving particular attention are bribery and corruption, counterfeiting and piracy. Explain how changes in the economic environments affect marketing decisions The international hotel industry has shown signs of recovery in the first half of 2010 according to the bi-annual hotel survey conducted by Hogg Robinson Group (HRG). HRGââ¬â¢s interim survey is based on a combination of industry intelligence, actual room nights booked and rates paid by its UK clients during January to June 2010 compared to the same period in 2009. Globally, the hotel industry has shown signs of recovery in the first half of 2010 when compared to the same period in 2009. Although the survey reveals a fragmented global picture, the hotel market in Europe and the US appears to be stabilising, as rates are either flat or only marginally down. The emerging market economies of India and China have shown strong upturns in growth over the last six months. Year-on-year economic growth in Q2 2010 was 7. 9% and 10. 3% in India and China respectively and the resurgence in economic activity has helped to prop up room rates. Growth in both economies will begin to ease over the next year as central banks begin to raise interest rates to address inflationary pressures. In contrast though, the Middle East region recorded the highest rate decrease, with double digit falls in the UAE, Bahrain, Qatar and Oman. Many western economies are coming to terms with the budget cuts necessary to reduce sovereign debt levels which will inevitably soften room rate growth. Dynamic emerging economies have less need to take fiscal austerity measures in the current climate and we expect growth to be higher as a result. However, the survey shows that emerging economies have not, as of yet, fully recovered from the effects of the global economic downturn. In the UK, growth prospects are buoyed by a weak sterling which continues to support tourism and leisure travel. In addition, the ongoing recovery of the banking and finance sector will contribute to corporate demand for rooms. There are, however, significant downside risks to growth in the market emerging from future cuts in public spending Belfast and Beijing both suffer from an oversupply of hotels, the latter having experienced massive investment in recent years from major players keen to build a presence in this emerging market. Bangalore, a city reliant on business travel associated with the IT industry and call centres, is a classic example of a market ââ¬Ëpoppingââ¬â¢ as it has seen rates fall as a result of a drop in demand due to the global recession coupled with significant new hotel openings which have led to a current oversupply of rooms. Services apartments have grown in popularity and some of the IT industry has relocated to other areas in India. The 5 star market achieved a marginal increase of 1%. Whilst there has undoubtedly been a trend for corporates to turn to the 4 and even 3 star sectors in the current climate, hoteliers in this sector have held out for rates at the expense of lower occupancy levels, conscious that any significant rate reduction has an adverse effect on service levels as costs are brought in line, resulting in damage to a hotelââ¬â¢s reputation for quality and standards. Reflecting the need for cost reduction, clients are downgrading between the star ratings as well as continually reviewing their programmes and renegotiating rates where possible. In the 3 and 4 star markets average rates have decreased as suppliers strive to maintain their share of the corporate market. We continue to believe that budget options are not always the cheapest option when the add-on costs are taken into account. Mintel The UK officially exited recession in the fourth quarter of 2009. GDP rose 0. 4%, subsequently increasing 0. % in the first quarter of 2010 then 1. 1% in the second quarter. While fears of a ââ¬Ëdouble dipââ¬â¢ recession have eased somewhat, consumer confidence has remained weak as Britain has entered an ââ¬Ëage of austerityââ¬â¢. Economic growth in Europe remains weak relative to other regions; Euro zone GDP grew year/on/year by 0. 6% in Q1 2010, compared to growth on 1. 2% in Japan and 2. 7% in the US over the same period (Hogg Robinson Group 2010). Global hotel sales are expected to increase 30-40% in 2011, according to hotel investment services company Jones Lang LaSalle Hotels. 009 was characterised by frozen liquidity, stalled transactions and drops in hotel performance and values globally, this year signalled a dramatic improvement, with more opportunities for buyers. The number of hotel sales is forecast to continue to rise substantially in 2011, reaching a value of $28 billion (? 18 billion) to $30 billion (? 19. 3 billion). ASPAC has seen strong growth this year. However, overbuilding in Abu Dhabi and Dubai are dragging down levels in the Middle East and Africa. Every region except ASPAC saw a rise in September, but a dip in October. ASPAC remained strong in October. ASPAC is one of Whiteââ¬â¢s bright spots. She sees that market growing by 10-12% in 2011. Other areas showing strong growth this year are Sao Paulo, Mexico City and Rio de Janeiro. She sees occupancy will increase by 3-5 %, ADR by 4-5% and overall RevPAR by 6-9%. Looking at specific RevPARs, ASPAC will increase 10-14%; Europe, 7-9%; the Americas, 6-9%; and the Middle East and Asia, 3-6%. VAT Emerging markets Fairmont regional growth is driven by Middle East markets such as the UAE, Egypt and increasingly Saudi Arabia, as well as growing numbers of Gulf travelers that stay at its properties in the United States, Europe and Asia. The Middle East, despite being impacted by the global downturn, still shows resilience over the past year with revenue dropping less than other regions, industry figures showed. Saudi Arabia has a large critical mass, huge influx of travelers, the built in demand drivers, and it helps us support our partnerships with our shareholders. It is the worldââ¬â¢s top oil exporter, is developing its tourism sector to lower dependence on oil and hosts an estimated 10 million Muslim pilgrims every year. The 14 planned hotels will be all under the Fairmont brand. Fairmont is likely to also add hotels in Qatar, the worldââ¬â¢s top exporter of liquefied natural gas, whose economy is booming and hosting World Cup in 12 years timeâ⬠¦(Walid 2010) Explain how changes in the political/legal environments affect marketing decisions Identify the major trends in the firmââ¬â¢s technological environments Broadband penetration continues to increase, even amongst the groups already most likely to have access. 200 mph train from London to Frankfurt arriving in 2013 + opening new markets bringing closer international tradeâ⬠¦ In a world moving more and more towards globalization, hotel organizations ill need to communicate more quickly, operate more productively, offer their employees greater opportunity and deliver their customers enhanced benefits. Those companies that address these issues today will be better prepared for the global marketplace of tomorrow. Conclusion Fairmont competes in the strongly competitive hotel and lodging industry, focusing on the first class and luxury segments of the markets. Fairmont is impacted by change in the overall travel, tourism and hospitality industries as well as broader macro-environmental trends.Bibliography http://www.amadeus.com/amadeus/goldrush2020.html http://www.arabianbusiness.com/ fairmont-sees-14-more-hotels-in-mideast-by-2014-184514.html
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